There was a long time ago, the Saab Moments Circle and a Saab customer magazine. Every new issue was eagerly awaited, every issue collected. At some point the magazine and the Moments Circle were discontinued, then nothing followed.
The long time without a Saab magazine is now over, today Saab Service Club's new magazine starts with “Saab Inside”. The first edition is available as a free download for anyone interested; the following issues of the future semi-annual magazine are available exclusively and free of charge only for members of the upcoming Saab Service Club.
The media landscape has changed and “Saab Inside” is changing accordingly. In the past there was a print edition, today there is a download. The new magazine does not want to be a glossy magazine, but another, lively and contemporary interface between Saab and the community. As it fits the brand. The future collaboration between the editors in Eschborn and saabblog.net is correspondingly close.
We start reading campaigns together, the borders between the Internet and the print medium will disappear, and both media will complement each other.
We are looking for you and your Saab - we are looking for Saab stories!
All of this is happening for the Saab brand, which will make it even more present. The first joint campaign of “Saab Inside” and blog starts today. Under "We are looking for you and your Saab”We ask for a story that can only be experienced with the Trollhättan brand.
Each of us knows such events from everyday life with Saab. It's all about the little experiences around the brand. For example, the spontaneous conversation with a stranger at the gas station, who just loves Saab and always wanted to drive a Saab.
Saab drivers who would like to tell us a personal story about life with the Trollhättan brand can send their submission to the editorial office of “Saab Inside” firstname.lastname@example.org or to the blog saabinside @ by June 15, 2014. Send saabblog.net.
In addition to the usual contact information and one or more pictures, we would like to know the following points:
- Which model are you currently driving?
- How many years have you been driving a Saab?
- How many Saabs have you had and which models?
All readers from Germany and Austria are invited to participate, with the exception of employees of Orio Deutschland GmbH and the blog team.
The most interesting Saab story will be published both on the blog and in the next issue of “Saab Inside”. In addition, places two and three are published on saabblog.net.
The winner waving a very individual, not for sale, saabiges single piece as a thank you. It's still a secret, but I'll tell you soon after a short break what we thought up. Tension must be!