This clip has been circulating on Youtube for days and I have watched it repeatedly. What it is about is difficult to describe. It's about feelings, home and a little about Saab. The artist and songwriter David Urwitz grew up in Trollhattan, the clip is also inspired by the current Volvo commercials “Made by Sweden”.
You can feel a portion of pride in the last new Saab, the 9-5 NG, and the scene in front of the Saab factory shows a lot of emotion. Saab, the proudest brand in his hometown, as David Urwitz says. Have fun with “Made by Trollhattan”!
Update. Michel (Thank you!) Has translated the text of the clip:
Voice on radio: "So call in and tell us where you're heading towards or where have you been! Are you noticing any differences? 031-7739999 is the number or you can email us. "
Voice on radio: "Hi, who's I speaking with?"
Voice from driver: "It's David"
Voice on radio: "That voice I recognize! Where are you heading to, David? "
Voice from driver: "To Trollhättan. Home. Or, what shall I call it?
Voice on radio: "What's happening?"
Voice from driver. "I do not know. I acted on impulse. As if I should be collecting something. Have you seen what they've done with the school? "
Voice on radio: "David, what a hundred years ago! I think you drive home more frequently "
Voice from driver: "Otherwise, most of the rest seems the same".
Voice on radio: "David, I may have another caller just before the news, I'd like to say good bye and take good care of yourself. Will you drive back tonight? "
Voice from driver: "Yes, I think so. I hope so. "
Song on radio (Hej Då): "I think it started as a longing ..." "... it was something in my chest ..." "... like it would burst, like I could not breathe when you came in ..."
"You were my first love and you know I was yours. I said it was so obvious that it would be us, the world what ours and life now, you need to know that I cried, without making a sound and said farewell, farewell, I said