When you start a survey, you usually have a forecast of the outcome at hand. In the current case it was as follows: to the question “Did NEVS turn the corner” and the answer options yes-no-no matter, I expected a 30-60-10 result.
Which made me completely wrong! 40% of readers are of the opinion that NEVS gets things on the right track, 39% do not see the possibility. A tight, flattering result for NEVS that surprises me. The trust bonus in the community is higher than expected. But at the same time a disgrace if we take a closer look. Because more than every fifth reader finds the exit “It doesn't matter”. NEVS is just a company, but it doesn't stand for Saab.
NEVS = SAAB? One in five does not think so.
If, after two years, NEVS 21% agrees with that, then that is a disaster for those in Trollhättan. It is the return coach for 24 months to show cold shoulder and for a misguided focus on the Chinese market. An orientation that has been retained, as it must have long been clear that Partner Quingdao would never fulfill the promised commitments. Which in the same breath meant the end of the China strategy and the end of the assembly plant.
Actually, in retrospect, the situation was and is grotesque. In Europe, the brand has a customer base, but management is moving to China. Other Chinese brands, such as Qoros and Brilliance, here almost unknown, are literally pushing for Europe. Brilliance is considering investing in Italy, a FIAT factory should be on the shopping list. Qoros could be present at the end of the year in Sweden, every car sold in Europe is a gain in prestige for newcomers.
Saab, the traditional brand from Sweden, is a sure-fire success even three years after production ended in the press and TV. Vehicles like the 9-5 NG sports suits are often described objects in the motor press, and more is written about the brand in youngtimer magazines than ever before. Unfortunately, at no point did they understand how to use this home advantage.
Will NEVS get a second chance?
NEVS reads on the blog, the result will cause no excitement in the Stallbacka. But it provides, I'm sure, food for thought. 40% of readers are expecting a good ending, which is not a convincing vote.
In the home country, one sees the situation, after the withdrawal of the bankruptcy petition, with much more optimism. There they had shown with new cars flag, which pays off. When asked if NEVS gets new capital and then in Trollhättan the accelerator pedal passes, the majority of Swedish Auto-Motor Sport readers with Yes.
Possibly - we all hope so - the company really gets its problems under control and thus gets a second chance. A restart with focus on Europe would be the only logical consequence. Where the brand has a dealer network and customers.