Where there is smoke, there is fire! They say ... So far we have been missing the smoke that could support the statements from Trollhättan. Until yesterday ... In several Indian media on Monday it was about the possible cooperation of Mahindra & Mahindra with the PSA group and with Saab.
Which for the first time in a long time would go perfectly with the story you hear from Sweden. Mahindra is rethinking the global strategy of its car brands Ssangyong and Mahindra, wants to build on the long-standing strength of Ssangyong in Europe. At the same time, the necessary contacts that NEVS could have are needed for further expansion into China. The PSA Group - one of the major shareholders appropriately bears the name Dongfeng - is on a strict restructuring course, and global alliances can help.
In India, the plans are valued positively. The first completely redesigned product since the acquisition of Ssangyong, the SUV X100, is about to be premiered. So it's getting serious. After Mahindra has created a base for expansion with small acquisitions, it's time to grow to global size. Three newer new platforms, including two in the passenger car segment, are on display at 2015, as well as new engines.
The PSA group is a leader in the field of diesel hybrid, would be a suitable partner. Already in the 80s and 90s there was a cooperation with Peugeot, Mahindra built diesel engines of the French under license. Saab is an old European traditional and premium brand. The Saab name, it is speculated in India, could help Mahindra with growth and acceptance. The re-branding and redesign of Ssangyong and Mahindra products under the Saab label is believed to be an option. When design and quality meet the expectations of Saab buyers. This sentence took my breath away. Re-design, re-branding, we had it all. And it usually went wrong ...
Also, writes the Economic Times, it would not be an easy task to fill a brand like Saab, which is very special, with new life.
So far so good ! Perhaps a new, international “Mahindra Saab PSA” alliance will emerge here. Unfortunately, it's only the smoke that we see. The fire is still missing. Because what the Indian media spread relates to the usual circles close to the companies. No official confirmation on request, neither from Mahindra nor from NEVS. But no denial until yesterday evening.