Groning's Goud

Located in Groningen, a city with some 200,000 inhabitants in the Northern part of the Netherlands, "Zweeds Autohuis Joel" is a household name in the region. Ever since their 1974 start, founder Lucas and current managing director Maarten Joel have always stayed true to the SAAB brand.

© 2014 saabblog.net
© 2014 saabblog.net

I've actually known Lucas for quite some time and when he heard that I had been able to buy the 9-5NG SportCombi, his immediate response to me was “when can you drive to Groningen with it”? Apparently many of his customers had actually pre-ordered the car when it was announced in early 2011 and despite the fact that it never reached the market, kept on asking for it. When it finally became clear that I in fact would be able to make the last weekend of September, Maarten quickly suggested that we could in fact turn the visit into something bigger: “why don't we invite more customers and prospects and make it a real SAAB event? ”. And that's what it became ...

Registration desk © 2014 saabblog.net
Registration desk © 2014 saabblog.net

Saturday the 27th what a beautiful day with blue sky and a temperature of about 20C; 100 SAAB fans who actually signed up for the event. The news about the day had spread like wildfire and even on the morning of the 27th people were calling to ask if they could still come. Despite the fact that The Netherlands is geographically a rather small country, people typically don't tend to travel outside of their own provinces for these purposes yet apparently this event was an exception: several cars arrived from the western and more southern parts of the country and there were even three SAABs from Germany!

The first SAABs on the Joel lot © 2014 saabblog.net
The first SAABs on the Joel lot © 2014 saabblog.net
Another classic SAAB! © 2014 saabblog.net
Another classic SAAB! © 2014 saabblog.net

Following my presentation of the 9-5NG SportCombiwhat's kicked off?

Finally behind the wheel of a 9-5NG SportCombi © 2014 saabblog.net
Finally behind the wheel of a 9-5NG SportCombi © 2014 saabblog.net
The briefing for the rally trip © 2014 saabblog.net
The briefing for the rally trip © 2014 saabblog.net
A 93 Monte Carlo on route. © 2014 saabblog.net
A 93 Monte Carlo on route. © 2014 saabblog.net
One of the three participating 9-5's from Germany © 2014 saabblog.net
One of the three participating 9-5's from Germany © 2014 saabblog.net
Waiting for the bridge to close again, with a 9-7X in the front. © 2014 saabblog.net
Waiting for the bridge to close again, with a 9-7X in the front. © 2014 saabblog.net
What a beautiful day! © 2014 saabblog.net
What a beautiful day! © 2014 saabblog.net
Professional photography from a very creative position. © 2014 saabblog.net
Professional photographer Jos Schuurman shooting from a very creative position. © 2014 saabblog.net

 

Quick stop for photo shoot. © 2014 saabblog.net
Quick stop for photo shoot. © 2014 saabblog.net
Quick stop for photo shoot. © 2014 saabblog.net
Quick stop for photo shoot. © 2014 saabblog.net
Quick stop for photo shoot. © 2014 saabblog.net
Quick stop for photo shoot. © 2014 saabblog.net
One of the stunning views on the route: the "Menkema Borg" © 2014 saabblog.net
One of the stunning views on the route: the “Menkema Borg” © 2014 saabblog.net
Back at Autohuis Joel, three unique MY12 SportCombi's © 2014 saabblog.net
Back at Autohuis Joel, three unique MY12 SportCombi's © 2014 saabblog.net
Sweden promotion included! © 2014 saabblog.net
Sweden promotion included! © 2014 saabblog.net
The finale of a great day, a Swedish buffet. © 2014 saabblog.net
The finale of a great day, a Swedish buffet. © 2014 saabblog.net

What an amazing day it was. Great scenic route through the Groningen area, wonderful company, stunning cars and many talks filled with great SAAB passion.

The tour guide.
The tour guide.

Or as the tour guide stated: “Gronings Goud, voor wie van Zweedse auto's houdt” (“Gold from Groningen, for those who love Swedish cars”).

Fantastic to have some great people and their cars.

I hope this may turn into an annual tradition ...

And for everyone hungry for some more impressions, over 200 additional pictures taken by Jos Schuurman can be found here.

8 thoughts on "Groning's Goud"

  • Fine article, what an event, what a beautiful pictures.
    Saab lives !!

  • The Netherlands has always been one of the larger SAAB markets (after Sweden, the US, the UK and Germany). What I understand is the Dutch SAAB club is one of the largest among all brands in the country.

  • That can not be true! Since 2009 I am with Joels and make advertising in East Frisia for this great dealership and then I read about it in the blog.

  • Now I appreciate the Google translator but appreciate (which is always automatically at the top of the page)

    Beautiful pictures, from the classic Saab to the “not” Saab 9-7x (drive one yourself) everything included! Nice!

  • Hello Michèl, great article! I was at the event as well as my gray 99. It was such a nice day, and the organization was superb. Thanks for the pictures, and for showing off your awesome SportCombi

  • Great commitment to Saab from this dealership! Looks like it was a great day for all Saab and Sweden fans… I am a little jealous… ;-)

  • Looks like a very nice event - especiallly in this weather conditions.
    The Hague and Amsterdam I was really surprised about the number of SAABs on the roads.

Comments are closed.