I actually never thought I would write this post. Better said, I never photoshoped.
Disbelief and major disappointment were the main emotions when I read the recent posts on Saabsunited in the past week. What a journey this site has gone through. SAB-related to its current state of decay.
Saabsunited ("SU") started by Steven Wade, a very gifted SAAB enthusiast who managed to run the community very successfully for several years. I am very pleased with my opinion, that I am very happy with the timely, relevant and detailed contributions. More importantly, SU brought the whole SAAB community together in a way that "I do not believe in the world before and after" - "Kampen om SAAB" and "SAAB's sista strid" ("The fight around SAAB SAAB's last fight was written by Jonas Fröberg and / or Jens B. Nordström) and the SAV to Spyker in 2010 and later for the Vänersborg district court to approve the reorganization request in 2011.
When "Swade" (Steven's online aka) got hired by SAAB Automobile AB and started "Inside Saab" in early 2011, he sold off Saabsunited. The site is now run by a small core group, supported by a few guest writers from around the world. So far so good.
SU continued to cover SAAB-related news for the years to follow. There were some distinct differences though, and there were disparate views were handled.
One of Swade's strengths with SU was that he always seemed to have access to relevant and unique inside information that he then communicated in a very balanced way. SU in my view has been struggling with both since 2011. Their position as main news source faded with a decreasing number of inside stories, but also a lack of coverage of specific topics (eg anything controversial about Victor Muller), with local newspaper TTELA, Swedish daily SVD, Swedish Radio 4 and several international blogs slowly bridging the gap. The other key challenge I observed was how opposing views were handled by SU's core team. As an example, one of my own remarks a while back was countered by: "I do not believe I've seen you making comments on SU before, so I can not really take you seriously". I was then later blocked by SU. This therefore happened under various circumstances to several other SU readers.
Some months ago, members of the SU core team started to write about other car brands. This by itself does not pose an issue in my view, but when it's either completely unrelated to SAAB or it's actually against SAAB, I really wonder what it has to do with SU.
The fact that people like and buy other brands is so blatantly obvious that the authors have lost faith in SAAB and are no longer willing and able to serve as ambassadors for both the I think it's time to make a change.
I was already surprised and disappointed with the earlier coverage of this Munich-based car manufacturer, but last week's article and the responses in the corresponding comments section.
SU is neither SAAB nor United anymore.