TSV 1860 Munich, FC St Pauli, MSV Duisburg… .traditional clubs, firmly anchored locally, with a loyal following! None of these clubs will become German champions in the foreseeable future, which doesn't detract from the passion and enthusiasm.
The clubs have developed their own fan culture; usually one is infected with breast milk and sticks with it. No matter how glamorous 1. FC Bayern Munich sinks an Italian opponent - the true fan will never be susceptible to another club.
Football passion is one of the world's most serious trivialities, as serious as the enthusiasm for a car brand. Saab, so to speak, the dramas and passion for the 60er, St Pauli and the Duisburg are summarized in just four letters. What we have all experienced together for over 3 years with the brand and Saab blog is both dramatic and connecting. So far, the Saab fan culture was in order and stood on several solid pillars.
Saabsunited - blogger on the wrong track
So far, because one pillar is weakening dramatically and is on the wrong track. I'm talking about Saabsunited, where more and more is written about BMW and where authors sell their Saabs and switch to the brand from Munich. Of course - everything is in motion in our world, nothing lasts forever, and anyone who wants to change makes should do so. I have no problem with that. But what I have a problem with is the presence of the Bavarian brand on a blog, which is an important pillar of the community.
Michèl has ours today Position written and I would like to say a few more words about the Bavarian brand. I am not sure how to classify BMW in Sweden. A friend said it was the cheap leasing rates that made BMW interesting, but I know the Central European view of things. Anyone who has opted for a new Saab car in Germany in the past did so consciously. And he decided against a premium provider from his own country. For many reasons ! Maybe because he didn't like the image, because he didn't want to get lost in the crowd, or because he appreciated being socially compatible with an understatement brand.
BMW as an alternative to the Saab philosophy.
The situation is similar with our European neighbors. Saab is so popular in the Benelux because the brand does not come from Germany. In Switzerland as well. There are, especially for the older car buyers, historical reasons, but it is also the demarcation to the big neighbor. BMW builds interesting cars, and we already had an 320d and an 525d in the fleet, so I have no reservations about the brand. However, the moment a BMW is repeatedly celebrated on a Saab blog, it mutates into an imposition and counterpoint to everything Saab has ever made. Especially if you present a M4. A type of vehicle that can cause physical discomfort in conjunction with the clientele concerned.
Mind you, this is my southern German view of things. Maybe people in Sweden perceive the brand differently. What is acutely lacking at Saabsunited is the sensitivity towards the reader. The Saab community is in difficult times. According to Spyker, NEVS has proven to be an uncertain stock. What we need now is not division, but cohesion. The SU bloggers are primarily responsible for this. You have the "United“Written on the flags, claim to lead the global community, and have followed in the footsteps of blogger legend Swade. That is a responsibility and a promise to many fans. But maybe the blog founder's traces are too powerful for his successors ...
In difficult times and on rough seas, the good captain shows up, and I have the impression that you have difficulties dealing responsibly with news and the fans. Now, of all times, when fans need enthusiasm, loyalty to the brand and a secure footing, the focus seems to be on high traffic and sensation. One of the last articles speaks for it. It is believed that the factory could become a logistics center. The reports on this date from 2011 and 12. There is currently no basis for this.
Perhaps the repeated trip to the BMW Welt was an expression of frustration over the situation in Trollhättan, perhaps one felt at NEVS not appreciated accordingly. Maybe it's just the enthusiasm for a new car, which is now in the garage. I could understand these reasons. But, as I said, there is the responsibility that you have to face. SU's bloggers should return to their Saab roots. Drive BMW, yes. Allowed is what pleases and makes happy. But the blog please only pure Saab. Thank you.