Write and publish articles, then start the Saab and spend the day doing what professional life demands. Something like that, with a short Saab interruption, was my Monday. And I had slight concerns. The question of how it should go on on the blog, how readers see the future, how the voting goes ... it kept me busy!
I didn't expect that the survey would end so clearly with a statement for the brand. Somehow I'm relieved because the topic with an additional brand on the blog could cause a moderate headache. At least for the near future, until we can clearly see how the plant in Trollhättan will continue, our blog will remain "Pure Saab". If the gates close forever, then the topic could be in small bites “Beyond Trollhättan”Come to the blog.
In our survey, the percentages are not correct, the software is simply overwhelmed with multiple answers. It also gives a clear picture. 534 participants in 36 hours are a record in the short time. 422 of them, or 79%, think we should stay with Saab and only with Saab. So it will happen too!
Should the blog remain "Pure Saab"?
- Yes, only Saab - what else? (61% 422 Votes)
- Something about Volvo ... (18% 127 Votes)
- Something about Jaguar ... (8% 55 Votes)
- Something about Subaru ... (4% 27 Votes)
- Something about Land Rover ... (3% 23 Votes)
- Something about Lexus ... (2% 14 Votes)
- Cars from France ... (2% 13 Votes)
- Cars from Italy ... (1% 10 Votes)
- Cars from Korea ... (1% 5 Votes)
Total Voters: 534
Where are the alternatives?
The result with the alternative brands is astonishing! It was clear that Volvo would come first. However, the result is flattering for Volvo because the reality is different. The Saab "emigrants”Is not drawn to Gothenburg, but to the brands from southern Germany that were not voted on. First to Ingolstadt, second to Munich. The first leasing period is for early "emigrants”Has already run, and since many still have Saab in their automotive hearts, there is also contact to the blog or Saab partner. Which gives an exciting picture and allows very interesting conclusions.
Because Saab is more than a car, because you suffered and hoped with the brand, the bond is strong. Many of them are planning a Saab project or are already in the carport. Mostly a young timer from Trollhättan, which now fits back into life or which will soon fit. They strangle something with what they drive every day. Nice cars, but only cars and no Saab. After the first "Foreign leasing”The brand is usually changed. Munich, Ingolstadt and Gothenburg - objectively speaking, the vehicles are good. But in three years there seems to be no real bond with the brand. Some component is missing. It is also difficult if you are positively infected with Saab.
I was surprised by the poll numbers at Jaguar and Lexus. I would have thought both brands more likable points, just Jaguar seems to be a brand on the rise. The new Jaguar XE is in the starting blocks, the XF Kombi aims at the Saab 9-5 clientele. I know a few Jaguar emigrants, but not many. Why? Is the brand too superficial, too much an alternative to Saab? If so, then Subaru should have done better. The brand wears the mink inward, but lands like cars from Italy, Korea and France only in the rear seats.
Made in Trollhättan
Okay, the mission is running, we are continuing with “Pure Saab” and will continue to deliver the (almost) daily dose in the near future. And a little more! In order to strengthen the brand and the Saab workshops, we will break a taboo in the next few days. A new section is launched. Under "Made in Trollhättan”Once a week - exclusively in cooperation with the blog supporters - we present a Saab from previous ownership that we think is interesting.
We don't want to turn the blog into a sales platform, but we would like to use the reach to keep Saab talking and interested. And with the vehicles from previous ownership and from the authorized Saab partner, we want to make concrete suggestions for everyday automotive use.
In addition to the blogger philosophy 😉 and fan talk, there is also more cars on the blog again. Maybe one or the other reader will find his dream Saab that he would otherwise have overlooked on the Internet. Or someone interested in Saab who reads here from time to time will meet the first Saab of his life, and he will find the entry into the world of the small brand from Trollhättan on the blog.