At the end of the week, let's summarize what has happened around Saab in Sweden in the last few days. It's calm, very calm. And there are only little things to tell. But one could develop a larger scope ...
Let's start with motorsport, with good news for the fans, before we look at the business news.
PWR Racing Team
Emma Kimiläinen, racing fan favorite of the media and equipped with a good deal of fighting spirit, will also be 2015 in a Saab at the Swedish Touring Car Championship.
This week she extended her contract with Peter Wallenberg's PWR Racing Team. Okay, in the past season, the little bit of luck was missing to place your Saab at the top of the table. We keep our fingers crossed that everything will be better in 2015! As we know, in 2014 the PWR crew was sponsored by NEVS. It is unclear whether this will continue to be the case ... like everything about NEVS. Which brings us to the business news.
Bankruptcy with consequences
The NEVS reconstruction led to the first bankruptcy. For a small company with only 22 employees, the reconstruction was canceled - due to the hopelessness of success. NEVS owes the company around € 440.000, which was too much.
If NEVS had ever seriously considered allowing the 9-3 to re-run after successfully completing the reconstruction, then you would have a problem now. Because the company from Tidaholm made the dashboards and glove compartments for the 9-3er series. This supplier can not be replaced at least in the short term. Restarting the 9-3 is thus increasingly unlikely.
Saab commercial 2014
“Saab 9-5 Commercial 2014” is running on YouTube. Since Saab is not celebrating a rebirth, which we certainly would not have missed, the spot is of course a fan’s private show. Something explosive about it is how he remixed the clips. The stored music comes from the commercial of the big neighbor from Gothenburg.
The new Saab spot, a mix of 2010 Saab 9-5 commercials and 2014 XC70 clips, is popular in Sweden. On the web, people think that Zlatan, who is involved in Volvo, would have chosen Saab as an advertising partner. Anyway, whether it's our taste or not, everyone has to find out for themselves.