Since Mahindra took over Ssangyong before 4, money has been invested in model maintenance and product development. New models, developed under Mahindra direction, the customers did not get to see so far. A fact that will change now. In January, the first, completely redeveloped Ssangyong model of the Mahindra era rolls to customers.
First in Korea, then worldwide from the second half of 2015. Mahindra ventures into the rapidly growing compact SUV segment with the Ssangyong Tivoli. There are competitors like the Opel Mokka and a Renault called Captur. An exciting story - the answer to the question of what Mahindra can really do.
The press release from Ssangyong Germany there is a lot of the usual marketing poetry that no producer can do without today. There are sentences that philosophize about the origin of the name Tivoli. And also the meaning of the design language, tied to "Nature-born 3 Motion - Rhytmical, Dynamic, Dignified“Does not like opening up to everyone.
The following quotes give us an idea of where the journey could go: "... one of the best quality interiors in its class"And"... compact luxury in lounge style"Or"... worked intensively on product quality".
So far, Ssangyong models have not attracted attention by sophisticated interior or lifestyle solutions. What we are for the readers in the Summer tested had more solid home cooking, which should be understood as positive. Mahindra Ssangyong has made a number of plans and raised the bar a little before the market launch. What is pending is nothing more and nothing less than a realignment of the brand, combined with a cautiously higher positioning ... as far as one can interpret this from the facts at hand.
Neither about motorization nor about the price has been published so far. The first pictures give an impression of the future design language at Ssangyong. It will be a long way before the brand becomes more widespread in Germany. Including the October 2014, 911 Ssangyong hit the streets again, with registrations for the year likely just above 1.000 units. That's not a lot, the numbers in India are unlikely to provide lasting pleasure. Bringing Ssangyong to Quantities is a challenging task, perhaps more ambitious than reviving Saab.
It will be summer again by the time Tivoli is on the market in Germany. Until then, it will be clear whether we are still interested in the subject of Mahindra. That will be so when NEVS goes into renewal in the next week, when Mahindra buys NEVS, when Saab AB releases the brand name again and if I am still writing SaabBlog.net at the time. Quite a few "ifs". Life is movement. Everything flows !