Orio: committed to SAAB

When SAAB Automobile AB is declared bankruptcy in December 2011, SAAB Automobile Parts AB. Actual, "independent" is probably the wrong term to use as the parts division has actually become 100% owned by the Swedish state about a year later.

2014 1 100 2013 350 9 60 XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX XNUMX countries. Despite popular belief, Orio is making a profit and pursuing ambitious growth targets.

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New CEO, new challenges
I spoke to Jonas Tegström, who joined Orio in 2014 as their new CEO. SAAB Parts suffered from significant challenges in the aftermath of the bankruptcy from its previous 2011 parent company. "We have more than 30% of our sales as people believed this to be the end of all SAAB-related business. 1400 workshops and sales points around the world, 200 more than prior to the bankruptcy. So SAW Academy has been significantly upgraded in the re-launch of SAAB Academy so that our service partners can continue to receive advanced training in servicing all SAAB models ".

Jonas Tegström © Orio
Jonas Tegström © Orio

No parts available?
SAAB will become unusable "are statements that are still heard in the market place every so often. Interestingly enough, more or less the opposite is true. "90% initially, I'm very pleased to say that 99% at the moment. So SAAB customers should feel confident that they will be able to deliver their cars for many more years to come."Tegström said.

Orio has started a Special Parts department. SAAB's in perfect condition is important to our customers, this initiative is really key to us. "The customer review has been automatically translated from German.

Orio's warehouse in Nyköping

New service to address aging SAAB's
In fact, the so-called SAAB service centers. Previously the SAW's produced the approximately 1 million cars that are still on the road are getting older. "Resolve any issues faster and more effectively."Tegström added that Orio wants to be committed engineers to run this new service.

NEVS
When I started asking Jonas about NEVS, he immediately agreed with me that the current situation is damaging all stakeholders, including Orio. "Whether we like it or not, any news - positive or negative - about NEVS and SAAB is impacting us as well. But what does the SAAB knowledge, expertise and can be kept in Trollhättan. Anything else would be a total shame and a destruction of capital and this beautiful car brand. We are always looking into the future taken over a significant number of tools to manufacture SAAB parts from NEVS to further secure the supply for our customers. We'll continue to look for ways to help with any potential new owners".
Orio actually worked closely with NEVS on the MY14 9-3 and developed the diagnostic systems for it. Although only a few hundred cars left the Stallbacka factory, Orio is thus ensuring the parts and service programs for this unique 9-3.

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Future
SAAB-related activities roughly represent 95% of Orio's income today and according to Tegström. How does Orio want to achieve their strategic goals?
Part of the answer read in the new services that were mentioned earlier. Orio believes they'll be able to grow substantially. "We are looking into how to get closer to our channel partners and our end-customers. Improving 1: 1 communications, positioning the value of genuine SAAB parts, offering several upgrade options, and more.

About 6 months ago, US-based company Protech1 SAAB Part's position on the North American market. Protech1's online platform combined with their infrastructures allows SAAB owners to order directly, something Orio also starts to experiment with the Nordic countries through our SAAB webshop. "Our webshop in the Nordics has really been beating expectations. Keeping a strong customer engagement is key to our future and we are looking into even more ways to do this effectively"Tegström concluded.

11 thoughts too "Orio: committed to SAAB"

  • 15. January 2015 at 9: 50 AM
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    For Saab are no more parts available? Idon't understand correctly the text because of my little english.

    • 15. January 2015 at 9: 58 AM
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      No, rather the opposite, Benito. SAV spare parts for many more years to come. They have come to terms with the number of parts on stock (from 90% to 99%) and in addition they have ordered several tools in the future. So good news.

  • 15. January 2015 at 10: 03 AM
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    Thanks for the excellent writing and the good news!

  • 15. January 2015 at 11: 33 AM
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    Very happy things are turning up ok for them ... and us!

  • 15. January 2015 at 11: 45 AM
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    Gives a real good feeling while we all want to continue our Saab cars. Glad that Orio is so determined.

  • 15. January 2015 at 12: 07 PM
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    I want to continue to ask you to come up with upgrade options for the existing cars, as far as possible. Some things for the 9-5 I could think of are:
    -A body kit for the 9-5, in order to improve its drag coefficient.
    -A sound damping kit for the 1.9 TiD
    -Frosted backlights, like in the BioPower car at the Saab Museum
    -An Apple CarPlay / Google Compatible head unit with full cableing (avoid the cable mess that is now inevitable).
    -Daylight lights, or even a complete redesigned headlight unit with LEDs.

    • 15. January 2015 at 1: 07 PM
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      Great suggestions and I'm sure there will be many more!

  • 15. January 2015 at 2: 51 PM
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    Parts for older Saab like 9000, 901 and 902 would be great too. There are some parts that are not available in the world ...

    • 16. January 2015 at 2: 44 PM
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      Thanks, Martin. Well a "reverse takeover" of NEVS by Orio would seem very unlikely but I see where you are coming from ...
      As for the 9-3, you will find that it is the prototype of the SAAB Automobile AB back in late 2011.
      This design is supposedly reasonably advanced in its development, so far, who owns the IP rights to the design today and the direction that NEVS 'current and future owners may have,

Comments are closed.

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