Last Tuesday, the blog celebrated 4 years of existence. Nobody - except friend Mark - noticed it, and also the date passed by me. So we are already in the year 5 of the blog project. Incredible ! Opportunity for a short, open talk about things that were not yet an issue on the blog.
It's about brilliant ideas - the failures, and things that work. A worst case scenario is the topic. And there is something big waiting for the Saab fans.
How a blog develops is difficult to predict, and maybe it's a good thing. Last year it was more ambitious than ever to stay on course. Much has changed around Saab, unfortunately not to the advantage. The motivation and the Saab soul, she suffers then.
What looked hopeful for a short phase at NEVS has become a veritable crisis. Since the summer of 2014, there is no more Saab as a producer, the trademark rights have been lost to the producer. Maybe "lost" is not entirely true. Because behind the loss of rights could have hidden a staging. But that's another story, for another article.
Back to the blogs, because the blog landscape is also on the move. A traditional, big Saab blog is in trouble and looking for weeks for its orientation. What will happen is not yet clear. We keep our fingers crossed and hope for the best. While a blog is weakening, new projects are born, including a very likeable project from the UK.
Blogs live on enthusiasm or daily insanity for a cause. A blog needs enthusiasm, has to constantly reinvent itself. In recent months, the Saabblog.net project has changed more than in the previous three years. Positive, I think! Michèl from Stockholm is new to the team, his support has realized a long-cherished dream of mine. The blog has become more Swedish and even more satanic. The link to Scandinavia, especially to Trollhättan, has been strengthened. He is an important pillar for the blog.
The Community Saab ...
A challenge is the next 12 months. There were really good ideas that could not be realized. A blog project that crashed into the harsh reality was a "community saab". The plan was to have a 9000, which would first undergo a restoration in 12 months and then come back on the road. He should be driven by readers and Saab personalities; in an online diary they would have described their impressions. After a year, we wanted to auction the Saab for a charity purpose and tackle a new community Saab.
A good idea? She did not work. The 9000 that was scheduled for this project is in our hangar. We work on it again and again. More about the 9000 CC coming soon on the blog. The original project itself crashed. Why? In short, there was a lack of time, manpower, money and support.
The means to carry out the project professionally in line with the claim of the brand were only possible in the beginning. And at some point I did not feel like begging for something that was not supposed to work. So the project was buried in late autumn 2014. The idea is still charming, but the hope of seeing it realized somewhere is gone.
The community lives ...
And while a project fails because the blog is just a private blog, there are other things going on. And they are doing really well. We want to involve the Saab community more, because Saab is what we make of it together! Readers are invited to help shape the blog. The first reader action, it's about the Ursaab, is a success. More than 30 stories - and behind every article is a lot of work - have fluttered into the mailbox. Not all stories are published yet. Every single article is a statement of the brand and the pride and joy of owning a Saab.
A sequel, under different omens, is in the planning stage. And we can be sure:
Saab lives ...
To be completely honest, we have been planning for months for the "worst case". The day you pull the plug at NEVS and the future will be less clear than ever. This day can come, but it does not have to. An important month for the Saab Blog project will be the June 2015. The Saab Festival takes place in Trollhättan, and there are two actions in our area.
For one thing, Mark will call for a fundraiser for the Saab Bilmuseum. This is a sign, because the preservation of the historical collection needs a lot of money. Whoever reads here, likes the blog, likes our style, we ask for help and unlimited generosity. Mark will, on behalf of the whole team, start the campaign in the next few weeks.
On the other hand, our action number two will be a really hot story - and some readers will be exclusive. The story gets big, really big, and I do not promise too much. The first details will be revealed in May, the big premiere will take place in June. Saab is alive, the blog is in its fifth year, and the team still has a lot of fun!
... is a really big thank you to the blog supporters, who financially secure the project and who make it possible for us to have a stable, fast server with an excellent firewall. The daily, annoying fight against attacks has been a thing of the past for several months, with downtime reduced to zero.
Without Saab partners who advertise on the blog, there would be no project to that extent, and even upcoming things would not be possible. Thank you for adding 2015 to the blog! My call to the fans and readers: supports the blog supporters when it comes to the selection of the workshop or spare parts! Thank you!