Our original Saab reader campaign was amazing for many reasons. We, the blog team, learned a lot about our readers that we didn't know before. Who are the visitors to the blog, which cars do they drive, why are they in a Saab?
Each article was an individual argument for Saab's passion; instead of our perspective, there were suddenly over 30 additional opinions on the brand. A benefit for the blog, the community - and proof of the liveliness of the brand.
It would be nice if what started with this action continued. Further reader reports and experiences that show how strong the Saab heart beats are welcome. Saab, that's us and what's on our doorstep. We keep the brand alive.
Of course we have an idea in this context ... There will be a very Saabian thank you for future reader stories from life with the Swedish brand. What we have come up with exclusively for this is - with the support of Orio Deutschland GmbH - already in the implementation phase. There will be more to learn at a later date, maybe later this week.
A little statistic: The most read articles, by a large margin, ran outside the classification. It came from blog supporter Johann Taubenberger and was clear evidence of Saab's enthusiasm. From the Saab stories that were in the rating got "3 x Saab = dream car”The most hits.
Why the contribution wasn't right at the front of the vote remains a secret. I picked one article as my personal favorite and assumed it would rank well, but it ended up far behind. Admittedly, the choice was very, very difficult. When you can guess how much passion and work is behind every story, it doesn't get any easier.
Unfortunately, we only have one Ur-Saab, no 35. Actually, every participant deserves such a prize. Our unique piece goes to North Rhine Westphalia, congratulations from the blog team!
Within the Orio Germany you read along, and was enthusiastic about the reader campaign. The almost finished new edition of the customer magazine of the Saab Service Club was “rebuilt” spontaneously in order to make room for the printing of the winning entry. Thorsten can look forward to a print version of the new Saab Inside!