The past few days have been about old cars. Not the everyday topic on the blog, actually our classic & youngtimer department is there for that. Old Saabs are passion for me. For other people they are daily business. Or the future.
Trade and service with classics and youngtimers is lucrative. So much so that more and more car dealerships are giving up their low-yield new car business and getting on the rusty track. That works, (almost) everything that is 30 years or older seems to be in demand. At least for manufacturers who have always focused on maintaining tradition. Old Porsches and Mercedes are in great demand, sometimes at low prices.
For the Swedes this is not quite the case. Neither Saab nor Volvo had in the past relied on the care of their great past. The result is a few old Swedish cars on our streets and classic events. That is changing in the long term.
The proof: Our youngtimers & classics blog. It went online on November 23.11.2012, XNUMX, with a clear background: fun… and the pleasure of writing about cars because you don't want to hear about business news. The thought of whether someone would like to read what is written there on old sheet metal was not present. A blog for personal enjoyment. If someone reads it, it makes things even better.
The saabblog.net project itself is a life in the niche. Less than 60.000 Saabs are traveling in Germany. Already that is hardly measurable. Writing about classic Saabs, therefore, is the niche in the niche. Who the hell cares about that? In December 2012 117 readers found the topic good. After all !
Things develop. The long-term trend is crucial. In March 2013 there were already 2.886 readers, 12 months later 5.387, another year 10.083. Old Saabs are no longer a niche, and compared to other youngtimer blogs we are doing well.
It's easy to predict that the trend will continue. Because it does not go in Trollhättan because old sheet metal is trend. All the more shaken up, what does in Nyköping in terms of classics. Or do not. With our 9000 CC project, there was nothing to be gained apart from the parts for an inspection. With the successor, the 9000 CS, the bearings become increasingly empty, a subsequent production can not be determined. You get headlights; not at Orio, but via third party. Not an isolated case.
A friend restored a classic 900. He ordered parts for over 6.000,00 €, 10% of which came from Orio. Not more. Because nothing is available in Nyköping anymore.
That worries me. Orio has shown very clearly, very impressively, that you stand up for the name Saab. Bought tools for classic Saabs from NEVS before they disappeared to Asia. It's good. On the other hand, the trend seems to be ignored. Sales are lost every day, although customers would like to buy “Saab Original”.
Classic, that could be the future of the brand. If visions at Göta Älv once again failed due to the harsh reality, then our Saabs are still on the street ... and should remain so.
At the Techno Classica, which had just ended, there was little to see from Saab and nothing from Orio. At the most important classic show in Europe, the 1st German Saab Club held the flag up ... and the Autostadt. It had a nice Saab 99 Turbo from 1979 on the stand. Autostadt = VW. Amazing !
Yes, yes, Eschborn is reading along. Nyköping too. You are capable of criticism - I hope. And everything is not what it seems. Classics are a topic there, they are working on them. Maybe not with as much emphasis as I would like. But you do something.
My wish and the wish of many Saab drivers could become a reality. A clear commitment to the Saab tradition, not just with words, but really show the flag. Maybe at the Techno Classica 2016 in Essen. Then with a Saab 99 Turbo at the Orio stand, not just at the VW Autostadt.