The last few days were about old cars. Not the everyday topic on the blog, actually there is our classic & Youngtimer department. Old Saabs are passion for me. For other people, they are everyday business. Or the future.
Trade and service with classics and young timers is lucrative. So much so that more and more car dealers abandon their low-yield new car business and go completely on the rusty rail. That works, (almost) everything 30 years or older seems to be in demand. At least for manufacturers who have always put on traditional care. Old Porsche and Mercedes are in demand, partly at high prices.
For the Swedes this is not quite the case. Neither Saab nor Volvo had in the past relied on the care of their great past. The result is a few old Swedish cars on our streets and classic events. That is changing in the long term.
The proof: Our Youngtimer & Classic Blog. On the 23.11.2012 he went online, with a clear background: fun ... and the pleasure of writing about cars, because they do not want news from the economy. The idea of anyone reading what was written about old metal was not present. A blog for personal pleasure. If someone reads it, it makes things even better.
The saabblog.net project itself is a life in the niche. Less than 60.000 Saabs are traveling in Germany. Already that is hardly measurable. Writing about classic Saabs, therefore, is the niche in the niche. Who the hell cares about that? In December 2012 117 readers found the topic good. After all !
Things develop. The long-term trend is crucial. In March 2013 there were already 2.886 readers, 12 months later 5.387, another year 10.083. Old Saabs are no longer a niche, and compared to other youngtimer blogs we are doing well.
It's easy to predict that the trend will continue. Because it does not go in Trollhättan because old sheet metal is trend. All the more shaken up, what does in Nyköping in terms of classics. Or do not. With our 9000 CC project, there was nothing to be gained apart from the parts for an inspection. With the successor, the 9000 CS, the bearings become increasingly empty, a subsequent production can not be determined. You get headlights; not at Orio, but via third party. Not an isolated case.
A friend restored a classic 900. He ordered parts for over 6.000,00 €, 10% of which came from Orio. Not more. Because nothing is available in Nyköping anymore.
That worries me. Orio has recently, very clearly, very impressively proved that one stands for the name Saab. Has bought tools for classic Saabs from NEVS before they disappear to Asia. It's good. On the other hand, one seems to ignore the trend. Sales are lost every day, although customers would like to buy "Saab Original".
Classics, that could be the future of the brand. If at the Göta Älv visions have once again failed due to the harsh reality, then our Saabs are still on the road ... and should remain so.
Saab had little to see on the just-concluded Techno Classica, and nothing on Orio. The 1 held at the most important classic show in Europe. German Saab Club the flag above ... and the car city. The had a nice Saab 99 Turbo of 1979 on the stand. Autostadt = VW. Amazing !
Yes, yes, Eschborn is reading. Nyköping too. You are capable of criticism - I hope. And not everything is as it seems. Classics are a topic there, you work on it. Maybe not with as much emphasis as I would like. But you do something.
My wish and the wish of many Saab drivers could become reality. A clear commitment to Saab Tradition care, not just with words, but really show the flag. Maybe at the Techno Classica 2016 in Essen. Then with a Saab 99 Turbo at the Orio booth, not only at the VW Autostadt.