The Saab Festival 2015 in Trollhättan is over. It was a remarkable event and the 3 crazy days in Sweden give some hope for the future of the brand. On the very first day there was an exciting start - we were able to experience NEVS 2.0.
In the run-up to the festival, NEVS was excluded from participation. A decision that was not really comprehensible from the fan's point of view. At events of this kind, it should only be about fans, brand cult, not about economic and political sensitivities. After all, on Sunday there was a NEVS 9-3 EV in front of the museum, a good signal.
NEVS therefore presented itself on its own premises on Friday and cleverly took the opportunity. Communicative like never before - a new kind of openness. The laboratories were open to visitors, they could experience Saab history and maybe (?) The future on guided tours.
In any case, there was a lot of Saab spirit to discover, because the walls tell of the glorious past. Saab 900 and 9000 are still present in the hallways of the laboratory wing as if production had only been stopped a few weeks ago. Charming…
NEVS executives and other personalities who have Saab's past were on location for the weekend. Background talks were lavish as never before, that I could hardly believe it. So we had never experienced NEVS. Hope on the horizon? Perhaps ! NEVS, that is to say, will soon report more about the future.
If you wanted, you could hunt down the test track with the NEVS 9-3, and many fans did that. Saturday was quieter. The Swedes celebrated their national holiday. Not every festival visitor was drawn to the Racetrack, many used the time to visit Gothenburg or to explore the area around Trollhättan.
For the Saab Spirit started on Sunday really. After a somewhat hesitant start, the area around the Saab Bilmuseum filled up with cars. The queue in the driveway temporarily jammed from the parking lots back to the roundabout. The predicted 900 vehicles were safe, probably even more. A clearer statement for Saab enthusiasm can not exist. All series were on-site, from Saab 92B to 9-5 NG. The quality of the featured vehicles was noticeably better than in previous years; the last Saab series mutated into a collector's item.
The 9000, whose birthday was only marginally celebrated, was at least allocated parking spaces directly in front of the museum, and some exhibits recalled the history of the model. Unfortunately, the really interesting copies stayed in the magazine, a missed opportunity for an otherwise great festival.