Besides offering the sightseeing of SAABs, the seminars, museum visits and networking, the Saab Festival has always been well-known for special deals on parts for our beloved cars. And this year was not any different! Orio (SAAB Parts) and ANA (the spare parts department now operating as "Bildelslagret Trollhättan") Were there prominently and for the real die-hards there even what the" car farm "I wrote about earlier, While many things have changed in the process of adapting to today's SAAB market ...
Orio gaining momentum
Since my Interview with Orio CEO Jonas Tegström in January quite a few things have happened. A new website was launched, several additional car brands were added to their portfolio (adding up to about 30 today) and momentum in Sweden building rapidly. Orio launched their "Saab Original Club" on the Swedish market a few months ago and now has more than 3,000 members. The SAAB Service Club has existed for quite some time, with an example of an estimated membership in the US and 20,000 and in the UK another 40,000. Although Orio has had a difficult start and is facing an end, it feels like they're starting to get their act together. Several recent upgrade packages (eg TX front upgrade kits for the 9-3) were launched on the Nordic market, with more to come.
SAAB continues to be the key focus, but so they continue to improve the availability of spare parts. Besides the original SAAB parts, a new line of high-quality OEM parts is now being developed under the "SAAB Select" brand. These will complement the portfolio both in terms of adding new -otherwise unavailable-parts as well as offering a more attractive alternative to the original.
What else? Let your voice be heard!
Orio has started to actively listen to the needs and requests of the SAAB community. Based on community feedback, Orio's marketing department is also looking into other products like aftermarket entertainment / navigation solutions and more. If you have any specific suggestions or requests, please feel free to ... the Orio crew is reading them!
I can not really write an update on Orio without mentioning the "Ida Edition" project. Magnus Eriksson offered his MY00 9-5 up for sale with the headline "You are going to regret this". As the ad was written in such an entertaining way, it generated a lot of attention in the media. It eventually reached Orio's marketing department and rather than getting on the defense, they went into the open and contacted the owner. SAAB parts, this car could be turned into a real gem again. And so they did. "Ida Edition" with the actual Ida herself at the festival. Orio stood at the festival.
ANA / Bildelslagret Trollhättan
ANA Trollhättan has been working for SAABs for many years for SAABs, to get them serviced or to spare parts. The company announced a few months ago that they would be reorganizing to adapt to the new market conditions. ANA's showroom and service facilities are now closed and have been closed down. On the day before the festival, ANA announces another move with their spare parts division. The facilities at Graphitvägen 4 in Trollhättan are now operating under the "Bildelslagret Trollhättan" name ("Car spare parts warehouse Trollhättan"), but that did not make it any less attractive for the festival visitors to swing by and try and find some bargains ! I guess the fact that the scrapbook had been scraped was not enough so great opportunity for many do-it-yourself fans ...
While ANA remains committed to SAAB (see also my earlier interview with their CEO Joachim Lind) through the new service facility on Överbyvägen, it's been time for ANA's Special Car division to be closed as well. Not only what "ANA Specialbilar" was SAAB's throughout the many years of SAAB Automobile era. Probably the best known examples of recent custom cars are the two 9-5NG's that were built for the Swedish police. Although the test reports were overwhelming positive ("best car we've ever The "bankruptcy" in 2011 has more of these cars on the road. Thesis two in fact will be hitting the road soon again -though with altered external details-as the 9-5NG's have been Swedish fire brigades.