Our gaze was directed to China at the beginning of the week, and somehow the East did not let us go. Shortly before the weekend we swing back to Asia. There are exciting things: Saab technology is in demand and celebrates success, Dongfeng wants the Phoenix. And it's about things that you can do better ...
BAIC & Saab
BAIC continues to promote Saab Turbo technology, safety and the Night Panel. The famous Saab engines with Trionic are moving into more and more models. Also in a rustic SUV that listens in China to the name BJ40. And because the original named BJ40 actually comes from Toyota and not from China, it is called X424 in other markets. What you do not have to remember ...
The China-BJ is coming soon as a long version; in addition to the previous 2.4 liter of diesel then 2 Saab turbo engines should be available. The high-end version is powered by the 2.3 liter turbo with 250 PS; So far, BAIC has only delivered one 240 PS variant in its sedan.
For the manufacturer from Beijing, the purchase of Saab technology was the beginning of a success story. Vehicles "Made by China" are according to the South China Morning Post in the trend, while the previous winners have been punished for months by the domestic customers. What would have happened if Victor Muller had signed his contract to sell Saab to BAIC and had not stopped the negotiations?
Dongfeng & Saab
What Dongfeng wants from NEVS? Technology, specifically the Phoenix platform, states NyTeknik. In the year 2010 prematurely reported as completed, it is still waiting today for completion. Platforms are sanctuaries of the industry that are rarely shared. NEVS likes to share, because NEVS needs money.
New Dongfeng "Aeolus" models are to be built on the platform, and NEVS hopes that the Chinese will pay for the development work to complete the aging base. Then you could offer your own models on the platform.
The know-how of Saab and the Phoenix, which will never fly, already uses Volvo. The flexible CMA platform is based on the knowledge that Saab engineers have acquired in the Phoenix project. These have migrated to Volvo, the CMA platform is a derivative developed further. The successor of the current Volvo V40 will be based on it, as many upcoming Geely models.
NEVS & the Victor Muller effect
Mies ran it for NEVS this week. On Monday, CEO Bergman went on air with the NEVS & Dongfeng Liaison ... and got a rejection. From "banishes NEVS from the blog"About renaming in"NEVC " and "chinacars.com " everything was there. Are we ungrateful? What went wrong?
Once more, you could have done better. Had Muller announced the story, how would he have presented the news to the fans and staff? Unfortunately VM was not available, he is currently busy with battery aircraft, but we can guess how his speech would have sounded:
"We announce the breakthrough for Saab 2.0. From today, we develop vehicles for Dongfeng, the third largest manufacturer in China. Saab car technology for the world market ...
Our quality seal "Engineered by Saab" will be found in future on the most innovative vehicles that are sold in Asia, America and Europe. By the end of the decade, we will be technology leaders in plug-in hybrids and EVs ...
The expected quantities, synergy effects, license money secure the Saab future. They make Saab strong, independent and free ... From 2018 / 19, we will be launching three model series of the latest Saab plug-in hybrid generation in a short time frame ...”
Probably even more eloquent Victor Muller would have sold the success. Fans would have loved him, revered coworkers, for the press the Saab - Dongfeng coup would have been the topic for days.
At NEVS nothing came over. The statistics of the Swedish employment agency are presented more exciting than the cooperation NEVS - Dongfeng. Even the next positive news, soon 500 NEVS jobs for Trollhättan, fizzled.
Life can be mean, and Bergman is not Muller. Meaning: not everyone understands entertainment and marketing in their own right.
Last question, before I fly with the Saab into the weekend. What the hell did Bergman do before NEVS?
Answer: Vice President of a communications and marketing agency.