We could find clear design elements from Saab in future Audis. The continuous light strip at the rear is a design feature of the last Saab 9-5 and 9-4x. It would also have adorned the 9-3 successor. But now Audi ...
Okay ... let's be fair! The last Saabs quoted the Saab 9000 CS as the first large Saab to drive through Sweden's forests. I still like the design today, Björn Envall did a great and timeless job.
After the 9000, the 902 showed the tape at the rear, this time reinterpreted by the current Borgward designer Einar Hareide. With the name change to the first 9-3, it disappeared. But who invented it, or better asked, did Saab have the hood in the race against Audi?
The Audi 200 (Type44), with which I was traveling in Sweden, had a solid rear panel. The long-forgotten Audi 90 too. Many Audi 100 drivers upgraded their rear end to the 200er Mimikri for image reasons. But Björn Envall was the first to implement the idea in the Saab 9000 CS. If there had already been LEDs, the rear band would have been lit. Wanna bet?
Borgward is a mystery
Borgward makes a lot of things right in the comeback. At the press conference for the first new Borgward since 5 decades, however, something was strange. You could follow the livestream on the Internet and was then strangely at a loss.
Borgward is still looking for its own center. A big rhomb dominated Geneva, nothing else. Brilliant ! In Frankfurt there was a riot, movies from the past, red colors and a rhombus overflow. There was no longer any trace of the sublime simplicity of the Geneva show, nor of northern German roots and restraint. The show was - I'm really sorry - worthy of a China car.
The designers' approach was just as cryptic. In a tortuous and verbose manner, one tried to explain what could not be explained. Anyone who speaks of the design of an airplane wing as a design maxim (Saab sends its regards), but then presents an SUV block, has a credibility problem.
Either the wrong car happened to be there - and the Isabella study was accidentally left behind in the design studio, or ex-Saab designer Einar Hareide and his colleague had packed the wrong speech.
The journalists on site and the audience at the live event felt that. Some will have puzzled what was being talked about. Because everyone knew: under the covers there was a cuboid that had nothing in common with a wing. And unfortunately no Isabella Concept Coupe either.
An SUV was unveiled to cautious applause. Opinions differ about its design. The interior should be in need of improvement in terms of material and workmanship ... but in principle quite appealing and with the supposedly largest display in its class following the trend of the time. First pictures of the Borgward BX7 interior and details that are waiting for perfection are available on CarNewsChina.
The Borgward Way, that's for sure, will be long. The press coverage was not always friendly to the IAA. Beautiful cars, as they were previously drawn in Sebaldsbrück, would need the world. SUVs are felt too many, but the trend is endless. Maybe Borgward will get the hard work, then the freestyle and the beauty of the brand.
Has the world been waiting for the Borgward comeback? Interesting question ... What do the readers think?
Is Borgward enriching the automotive world?
- No man needs. Legends should be allowed to rest! (72% 130 Votes)
- In any case. Gas give Borgward! (28% 51 Votes)
Total Voters: 181