In 2009 we celebrated the last IAA premiere with the then new Saab 9-5. Since then, the fair in Frankfurt has been taking place without Saab. 2011, 2013, 2015- how will it be in 2017? Is there a perspective, is there hope, do we have to wait decades for a comeback? Like fans of another brand ...
For me and some friends, Saab has always been the main reason to visit the most important motor show in Europe. Of course, we drove to Frankfurt in a Saab. The most important and first goal was always the brand's booth. We had a lot of fun doing it.
Do we miss Saab? Me, yes. At every new IAA I feel reluctant to rush into the crowd and then do it with an after-work ticket. But without any real enthusiasm. Saab's appearance was always a center of attraction and a haven of peace in the hectic trade fair. Reliably different from the others. Soothingly calm, always a bit Scandinavian undercooled.
For everyone who experiences withdrawal symptoms: a dose of Saab showroom feeling from 2006 is available on the blog today.
At that time, the new Saab 9-3 TID rolled to the dealers, at the same time there was a video to set the mood of the customers. Simplicity is a buzzword in the video. Simplicity, simplicity. Simple things can be welcome in our hectic times. For those who need 3 minutes of quiet life and an extra helping of Saab feeling after a hard day's work. Here comes the movie after work.