Yesterday 4 years ago, on October 24, 2011, the Saab dealer tour started in Germany. Initiated to give Saab partners an exclusive look at the new models from Trollhättan, it became a Saab fan tour through the integration of the blog.
The German idea grew into an international event. The two Saab 9-5 sports cars from the pre-series and the two 9-4x, which we at the 23. Followed in October before the factory, then drove in Austria, France and Spain.
The days were dramatic, exciting, improvised. Constantly in contact with Trollhättan. Matthias Seidl, Executive Director Sales, informed every minute about the development. Time pressure, long stretches, many talks, short nights. The teams of Saab Germany did everything to keep the flag in the wind. The interest of Saab customers and press was enormous.
Today, a few years later, we know that all commitment could not save the brand. The fight for Saab - it is part of the great Nordic saga. We were a small part of it. The dramatic Saab days of the Saab dealer tour 2011, with many pictures never before shown, can be seen on Facebook relive. Since yesterday we have been publishing photos of the individual stations from our large Saab archive; we show what it looked like behind the scenes. Saab memories at their best. Now to be rediscovered every day!