36 hours without Saab blog ... 1 1/2 days without Saab reading material. A test. No Saab blog, that means no automotive morning reading, no reading fun after work. Was it fair for us to take the blog offline? It was a signal. Time for a serious topic.
Writing an automotive blog is no difficult exercise - actually! Manufacturers provide material with press releases, and there is often financial support. The work is made easier by databases that provide image and film material for download. We don't have any of that for our project, 4 years after the death of Saab Automobile AB.
Subjects have to be found by themselves, countless hours are spent week by week researching and procuring material. It will be more demanding to write, year after year. In some of the posts that are read quickly, weeks of work are stuck.
As the challenge grows, for each article time has to be “borrowed” from family, friends or job, support for the blog has been declining for months. Doing more and more, falling donations, that's not a solid foundation. An important blog supporter, the Kunert family, said goodbye to the business this year. The gap that was left could not be closed. Many companies live from business around Saab, benefit from our work that keeps the cars in the present. However, only a few have courage and are willing to provide regular support.
In addition to financing servers, promotions, events, niceties such as Saab reader cups and other things, our charity project is close to our hearts. Resources that are not needed for maintaining the blog and for actions are invariably included in the projects we support.
The blog, Saab's daily news, is important if the brand is not to be forgotten. Mark and I want to continue blogging in 2016. Voluntarily, out of love for the brand and with a lot of passion, without any advantages for us. Are the readers on the blog ready to support the project?
In the Anglo-Saxon area it is the custom to support bloggers with donations. Saab Blogger veteran Swade, founder of Trollhattansaab and Saabsunited, called in twice a year. The donations of the readers were a confirmation of his project, a recognition of the work done. How does it look for our German-speaking Saabblog?
Did the readers like the 2015 blog? Did we deliver the required daily dose of Saab? What are 29 articles worth on average per month? To keep the blog online in 2016, we are relying on readers' donations. How about making a financial contribution to our work in 2016?
The readers can decide what the blog is worth, whether it stays online. As every year, our commitment to the supporters ends on December 31.12st. That gives us the freedom to decide whether we want to blog for another year.
Should the page remain blank in the future, like the last 36 hours? That would be sad ... We would be happy if the blog story continued in 2016 as well. Companies can provide active help by contributing as blog supporters for 2016. Readers can donate using the PayPal button in the sidebar or by bank transfer. We will send the data on request. Just send an email to: email@example.com