NEVS is unusually active ... the start of a success story? It may be premature to form an opinion. The situation is clearer with ours Fundraiser, It's about funding the blog work next year, and there's the option of a Saab project car in the room. On Monday comes the current donation status. One thing I can already reveal: The call is already a success story! And other donations are very welcome. More success stories from the Saab environment in a quick overview.
Success story: Ex-Saab designer before career jump.
Michael Maurer has been Executive Director Design at Saab for 2000 since year 4. The Saab 9x study comes from his pen, the 9-3 II series and especially the Saab 9-3 sportswear was designed by Maurer. Working with Anthony Lo, he influenced Saab Design far beyond his time in Trollhättan.
The continuous LED light strip at the rear - it was first shown on the 9x, later on the Aero X. Just like the design of an aircraft cockpit, seen for the first time in the 9x Concept, the ideas for the Saab 9-5 NG were realized in series. Michael Maurer does not seem to have been really happy in Trollhättan. After his farewell, he made it clear in interviews that Saab had not taken the topic of design and its significance for the future of the brand seriously enough.
Schwaben came to Sweden, the Porsche Panamera was Michael Mauer's first work for the famous sports car brand. Now he is facing a big career jump. In future Maurer will be responsible for the design of the Volkswagen Group. He is following in big footsteps. Its predecessor, Walter de Silva, once designed the Alfa 156. He is still an icon today, at the time considered the most beautiful temptation from Italy.
Success message: The readers cups are gone!
Much more trivial than the success of a former Saab designer is the story of our Saab readers cups. When a large box of very special, very acidic cups stood on my desk in the summer, I was in doubt. Can we find enough Saab fans to share their story with us for one of our exclusive cups?
We found them, the cups are all gone. Excellent! Since there are special, limited collector's items, there is no new edition. No reason to sadness! Our honorary designer is working on new ideas that I am already looking forward to (iI hope he reads with me).
Next year we have two special Saab themes. There will also be a limited collector's story, which you can bring home with a good Saab story.
Success message: Positive press
What was just unbelievable this week is the Saab press. We had this week, and for the first time since we write the blog, I think only positive press! The development in Trollhättan goes around the world, and it is seen as pleasing.
I was especially happy about that Auto-Motor-Sport, where you were linked to the “colleagues from saabblog.net”. Thanks for that, it saves me the day!
What's next? I have no tendency. But it could be positive. And I could get used to it!