Over the weekend I flee to northern German regions that are guaranteed to be free of carnival. A blogger meeting is on the agenda; we are working to get the story in the famous dry wipes with our 2016 Project Saab. I also meet nice Saab people, and hopefully we'll read each other again by Tuesday at the latest.
Before the Saab 9-5 launches north, a few weekend thoughts follow. Today reports the Hamburg business magazine Balance about the digital future of Audi. The press release came in advance by email yesterday. Food for thought - the industry is experiencing violent digital change. It opens up new business areas. Or, to put it better, it has to look for new income opportunities.
"As BILANZ learned from corporate circles, the share of sales that Audi generates with information technology, software and related services for everything to do with driving by 2020 should be around make up half of total sales. "
And it transforms at a breathtaking pace. 2020 is not far away. A hardware-based company becomes a service provider and software vendor.
“Audi also wants to market software via the Internet in the future. For example, customers could regularly download new surface designs for the speedometer, rev counter and the other displays from the Audi server. "
I did not have the end of the day before a few days ago analog well-being zone and about the possibility of purchasing an "analog cockpit feeling" as an option? Things happen faster than you might think.
You can't help but think of a company in Trollhättan. The plans a new start and wants to start with 2018 new models in 4. Sweden is confirmed as a market, the "rest" of Europe is to follow. It is unclear under which brand name the vehicles are sold. On the other hand, one thing is clear: the story of digitization is on your screen right from the start. Maybe good, because you can start without legacy.
Like, for example, your own sales network. In addition to digitization and new forms of drive, sales are also facing change. Volvo, the other Swedish brand, will in future have every model available to order online, as will other brands. The more equipment details will be “unlocked” via software in the future, and this will be the case, the more sensible this model is. The digitization of the automotive industry - it is both an opportunity and a threat.
“In the run-up to the strategy process, Stadler's team analyzed the decline of companies such as Kodak, Nokia and Sony in detail. The automotive industry is threatened by companies from outside the industry such as Apple and Google. "
Audi is committed to a closed system in the coming challenges, wants to remain the interface to the customer. The Saab Automobile AB was open to applications from any page with the Android based Iqon system. Developers were allowed access to the roughly 500 parameters that IQon could have delivered from the vehicle.
Isolation or openness? What's the future like? That’s open. But the car becomes a means to an end - to be able to sell services and software in its environment. Just like the good old notebook, the price of which is subsidized. From software companies. So that you can deliver your products in the basic installation. Regardless of whether this is useful for the customer - or not.
Equipment details "on demand", apps, downloads, updates. The future is digital for Ingolstadt and Trollhättan. If that's all too much for you, you should buy one of these wonderful, old, analog Saabs. As long as you get hardware that is not guaranteed to be internet compatible, but still on fair terms. And then, maintain, drive, drive, drive.