The last week was tough! Not just from Saab's point of view, and not alone because the Saab logos on the work disappeared. European friends announced that they would move out of the common house, Europe is (probably) shrinking, an important cultural nation would like to find its own way in the future.
No fear ! The blog is not going to be political, although I would like to. But I find that events hurt. It is above all European pain that hurts. As for Saab, what happened last week was to be expected. Since then, we - Mark and I - have been asking how our blog could go on. Actually, the project would be over if you remember the original goal. The factory is history, Saab as a car manufacturer, that was once.
The opportunity to get out would be now and here, but again we're letting it slip by. The new mission - to maintain the legacy of the great brand. Should we become a pure classic and youngtimer blog? At one point I realized that we wouldn't be good at just writing about the past. That is still true. Life is too short, the future too exciting, and we are simply too curious to just talk about history.
Saab in the heart, that's clear. The cars in the carport, in everyday life, after work short in the hangar for screwing. The pleasure of traveling with a Saab, the great turbos, meeting friends, talking to Saab. Driving Saab is fun. All this still remains.
In recent years, we had repeatedly considered establishing a second brand on the blog, in case the time came to the point that there would be no Saab comeback. We are now at exactly this point. I've had a few brands on my radar in the past, but on closer inspection they didn't turn out to be particularly exciting.
A new brand on the blog
The NEVS brand is fresh on the list. It's not a whole week old yet, and I could write now that, like so many things in Trollhättan, it is built on Saab foundations. Or that among the 820 employees who pour into the old Saab factory every day, there are important Saab personalities. Including people who launched the 9-4x and 9-5 NG.
All this would be constructed and would not hit the core. Mark and I have decided to continue accompanying NEVS with the blog. For very logical, unsentimental reasons. A newly born brand, an almost blank sheet of paper. The incredible opportunity to follow the development of a car brand, to be very close. Long before products are ready and entry into European markets takes place. Usually this opportunity does not exist.
Communication with NEVS has achieved a quality in the last few weeks that we have always wanted. If it turns out to be sustainable, this would indicate a good development of the corporate culture. It could be the prelude to a shared journey by readers and bloggers whose destination is unknown. Like the blog started more than 5 years ago, with no idea where the path should go. Anyone interested in cars, mobility and the future can experience with us how a new chapter is being opened in Trollhättan. Where does that take us? I don't know, and that's where the tension lies.
Saab tradition remains in focus
Everything has to change so that it can stay the way it is. NEVS will no longer be published under the tag “Saab”, but under “Nevs”. Otherwise nothing changes. Our blog remains Saab, our project cars like Paul and the 2015 Anna Projekt provide reading material, and with the support of Orio Germany, the new reader campaign will begin in a few days. Saab tradition will continue to star, with a regular look to the future of mobility. With NEVS we dare to do something new. I would be happy if the readers join us.