The last week had it all! Not just from the Saab point of view, and not alone, because the Saab logos disappeared at the factory. European friends announced their departure from the common house, Europe is shrinking (probably), a major nation wants to seek its own way in the future.
No fear ! The blog will not be political, although it would be me. But I notice: the events hurt. It is above all the European pain that hurts. As for Saab, the events of last week were to be expected. Since then, we - Mark and I - ask the question, how could it continue with our blog. Actually, the project would be over when you see the original goal in mind. The work is history, Saab as a car manufacturer, that was once.
The opportunity to exit would be here and now, but again we let it pass unused. The new mission - to cultivate the heritage of the big brand. Should we become a pure classic and youngtimer blog? At some point I realized that we were not good at just writing about the past. That still applies. Life is too short, the future too exciting, and we just too curious to talk only about history.
Saab in the heart, that's clear. The cars in the carport, in everyday life, after work short in the hangar for screwing. The pleasure of traveling with a Saab, the great turbos, meeting friends, talking to Saab. Driving Saab is fun. All this still remains.
In recent years, we've been thinking over and over again of establishing a second brand on the blog, in case it should eventually happen that there would be no Saab comeback. Meanwhile we are at exactly this point. In the past, I had some brands on the radar, which on closer inspection did not turn out to be particularly exciting.
A new brand on the blog
Fresh on the list is the brand NEVS. She is not yet a whole week old, and I could now write that she, like so much in Trollhättan, builds on Saab foundations. Or that among the 820 employees who flock to the old Saab factory every day are important Saab personalities. Including people who launched the 9-4x and 9-5 NG.
All this would be constructed and would not affect the core. Mark and I decided to continue to support NEVS with the blog. For quite logical, unsentimental reasons. A new born brand, an almost white piece of paper. The incredible opportunity to follow the emergence of a car brand to be very close. Long before products are ready and entering the European markets. Normally, this opportunity does not exist.
The communication with NEVS has reached in the last weeks a quality, as we have always wished us. If it proves to be sustainable, then that would suggest a good development of the corporate culture. It could be the prelude to a journey shared by readers and bloggers whose destination is unknown. Just as the blog started more than 5 years ago, with no idea where the path should go. Anyone interested in cars, mobility and the future can experience with us, as in Trollhättan a new chapter is opened. Where does that bring us? No idea, and that's where the tension lies.
Saab tradition remains in focus
Everything has to change so that it can stay as it is. In future, NEVS will no longer be published under the tag "Saab", but under "Nevs". Otherwise nothing changes. Our blog remains Saab, our project cars like Paul and the 2015er Anna project provide reading material, and with the support of Orio Germany, the new reader campaign will start in a few days. Saab Tradition will continue to play the lead role, with a regular look into the future of mobility. With NEVS we dare to do something new. I would be glad if the readers accompany us.