The Stallbacka has seen a lot of visitors over the past few weeks. The press and representatives of the Saab fan base were given the opportunity to take a look behind the scenes at the former Saab plant. Public relations work at NEVS is in full swing.
NEVS in the TTELA
The local newspaper visited the development center. There were some pictures from the secured rooms, which can also be seen online. A countdown is running on the wall. A few days ago it was 334 days, what is it showing? Probably the remaining time until the start of series production in China, but that is not certain.
The NEVS electric car project is also in full swing, and although the body is reminiscent of the old 9-3, there is a completely different car under the tin. The body of the first electric car comes from the press shop in Trollhättan, for a transitional period. NEVS is currently testing the shipment on the Trans-Siberian railway, the freight wagons are already on the factory premises. The rail route to China is faster and cheaper than by sea freight, the project is exciting.
Better electric motors and better batteries should be in development. It would be exciting to find out more about this.
NEVS in the GP
The auto industry is in big upheavals, whose outcome and customer acceptance can not be predicted. In addition to electromobility and autonomous driving, property will in the future be considered an option, sharing as standard. Michèl Annink designs the future solutions at NEVS, perhaps he has taken on the most exciting task ever.
Im Gothenburg Post a few weeks ago you could get a first, brief insight into what the future will look like. Of the first NEVS electric car, purely optically just a Saab 9-3, 250.000 units were ordered from Panda New Energy (PNE). The vehicles are delivered with optional digital services. So far, PNE has worked with Uber and the Chinese Uber competitor Didi, but NEVS wants to offer its own services in the future.
From 2017, PNE will rent NEVS electric cars, to private individuals, as vehicles with chauffeur, or as a pool solution for companies. Which services are developed at NEVS in Sweden is still a secret, Michèl Annink only revealed small details to GP. The car as a service will adapt to the passengers. It will suggest a route with sights to tourists and the shortest route to the destination for business travelers.
Ready for new alliances
The future is open in every direction, just as NEVS is ready for further alliances. Universities and technology companies - Talks are underway in Sweden, Europe and especially in China. A new selection of materials in the car is also a topic of the future. The focus is on the wellbeing of the customers, the materials should be adapted to the environment and purpose.
How will the car position itself in the future? As a cheap, environmentally friendly and fully networked means of transport, as a study by Leasetrend suggests for the year 2030? Where sustainability should be the trump card, but design and brand should lose their appreciation for it? How will the new provider from Trollhättan position itself in this environment? How will he deal with the Swedish origin, what about the history of the old Saab factory and the brand values? Which sales channels are selected, how do you communicate with customers in the future? The answers to the questions might be interesting.