The 80s and early 90s were the most creative years at Saab. Never before - and never again - have there been more innovations from Trollhättan. Saab was Saab. The Swedish brand had developed its own self-image and deliberately positioned itself as an intelligent alternative beyond the mainstream.
The film very aptly shows how you saw yourself at that time, how you wanted to be perceived by the customer ”We don
t make compromises. We make Saabs</em>" von Saab Nordamerika. Saab 900 und Saab 9000 waren uneitel und gut durchdachte Autos. Intelligente Multitools, so könnte man sagen. Konstruiert, um die Passagiere sicher von A nach B zu bringen, vielseitig mit einem unerhört flexiblen Ladevolumen. Schnell, verdammt schnell, wenn man es wollte, denn modernste Turbotechnologie befeuerte damals schon die meisten Saabs.t make compromises. We make Saabs
The fact that a Saab is comfortable, ergonomically sophisticated, that a Saab communicates with its driver and that man and machine are one unit, all of which made the vehicles so special.
Back then Saab promised longevity. Brave, because turbos were considered vulnerable in the 80s, 4-valve engines as technical avant-garde. Saab kept the promise. If you take good care of your 9000 or 900, you have a car for the rest of your life.
Saab is now history. Maybe also because the philosophy of the unexcited long-term car, which is also part of the technical avant-garde, could no longer be conveyed today. Perhaps the Saab doctrine of delivering the best and most versatile to its customers simply fell out of time without us noticing. At that time, cars were invented by engineers, not marketing people. The boring SUV wave, it was simply unthinkable back then.
The 80s and 90s were not just sunshine. At that time the 900 was already hopelessly out of date and only produced red numbers, which even the successful 9000 could no longer compensate. Entrepreneurial misjudgments forced Saab AB's automotive division to look for new partners. GM started with 50%, the rest is known.
Our project to save old Saab films is still going on. On the back burner, but I still want to work on a large mountain of VHS tapes. Saving Saab history, making it publicly available, is perhaps more important than ever today.