The blog is changing ... actually it has been doing so since its inception. From the original idea of reporting on a small, charismatic manufacturer, to the crisis blog and further to reporting on classic cars, classics and enthusiasts.
It has to be like this. Because standing still would not be an alternative for a brand that actually no longer exists, that is still alive and is constantly reinventing and developing itself. And because things change and we feel at the pulse of the scene every day, we change too.
One of the questions that constantly concern us is: what do readers and the community actually need? A regular dose of Saab, that's for sure. But maybe more. The focus changes on the way to becoming a lover brand. Those who drive Saab are doing it more and more out of pure conviction. Because it fits into life, because you don't feel like going to other cars. Because driving Saab has style. Or because old cars are not only an expression of individuality, but increasingly also of sustainability.
Many readers own more than one Saab. Two or three vehicles are almost the norm, upwards everything is open and everything is possible. Anyone who maintains an aging vehicle fleet also needs spare parts that may no longer be available as new parts. Or he has spare parts in his garage or basement for cars that he hasn't owned for a long time.
And when a Saab driver in Berchtesgaden is looking for a part for his classic that slumbers in a Flensburg garage, then the question is how you can bring both together.
Saab Marketplace. The advertising platform for Saab drivers.
And this is exactly where our idea of Saab Marketplace Project at. A new advertising platform that we deliberately kept simple, exclusively for Saab and our readers only. Saab parts and vehicles can be offered or searched there.
The project is now open for private ads and applications. It is currently completely free and requires only registration in the members area. The data is stored securely on our own German server and will not be forwarded or used for advertising purposes.
Today we start the beta phase during which the ads are manually unlocked by us. Currently 4 images are available as upload, later there will be more. The ads run for 30 days and can be extended or deleted via the member account.
And because we don't have any experience with projects of this kind, we ask for your forbearance if the test phase does not go without any problems.
The rules for the Saab Marketplace are simple:
- Only Saab ads, because we are to 100% Saab
- Exclusively private ads, no commercial listings
- Keep the etiquette and pay attention to a realistic description of the offer
An opening for commercial ads, with the exception of the blog supporters, whom we will invite after completion of the test phase, is not planned at the moment.
What do our readers think about it?
The opinions would interest us. Every day we have more than 3.000 visitors on this site, and we think the blog could be an optimal place for the Saab Marketplace. And we are considering adding more categories.
How about a “free” category? For example, for brochures that you have twice and that you want to know in good and interested hands? Or other small or larger Saab things that you no longer need and that simply take up space?
The discussion is open! Mark and I are looking forward to your comments and suggestions!