An impossible story celebrates its 6 anniversary. The Saabblog.net project is since 9. February 2011 online. And everything started then harmless and full of hope. Not knowing where we would be 6 years later.
Great visions. Great promise.
What had been promised to us! There were big visions back then whose frontman was Victor Muller. The brand should flourish and become more successful than ever. At first glance, one would have wanted to believe the words. Because with the 9-5 NG sedan, the 9-4x and the 9-3 Griffin was as much novelty as never before in the history of Saab in the showrooms.
And the 9-5 NG sports suit seemed as the next new release within reach. Everything was feasible overnight, and even the Phoenix study, as the successor to the 9-3, had a chance of being realized. We thought. Back then, in the first few weeks and months of the blog.
It turned out differently. Phoenix was stuck at a very early stage and should never learn to fly. Muller, at a certain point, fought a losing battle. And lost. After him there was still hope of a new start. With BMW, with Mahindra, or with Pang Da, Youngman and all the other investors whose names we have long forgotten. NEVS came in 2012. An unknown group with the vision of building electric cars. And with the incredible luck to be able to continue to use the Saab naming rights. That gave hope, but that also vanished. In the summer of 2016, NEVS buried the big goal and since then has simply reduced itself to NEVS.
Not without the Saab community to present a new minimum goal. Saab design language is to be preserved, and in future in each new vehicle of the mobility provider from Trollhättan find. That's certainly nice meant. But it could turn out to be too little.
Saab DNA to Gothenburg
Sometimes you could cry! Especially when you look at Gothenburg. Volvo and Saab were not considered marketable in 2010 and were only kept alive by EIB loans. Volvo still has problems today, but of a different kind - there is a lack of staff and capacity. On Tuesday it announced the recruitment of an additional 800 employees for the production, on Wednesday a billion dollar profit for 2016.
In Gothenburg's Lindholmen you can guess what Saab would have been able to do - if only you had got a real chance. Because the real success story of the time after Saab does not bear the name Volvo, but is written by CEVT. Former Saab head of development Mats Fägerhag and many engineers from Trollhättan have created something unique. 2.000 engineers are on the payroll, development is underway for Geely, Volvo and CEVT's own Lynk Co. brand. Pre-series vehicles are making their rounds in China, and the new brand's market entry in Europe and North America should come faster than expected.
The rise of Mats Fägerhag is also a Saab success story and in the next few days topic on the blog.
Germany was never Saab Land. Saab was always an outsider, even if you had chances with the new models. You would still have remained a small brand. Saabs are the true exotics in road traffic. Anyone driving a Saab today outside of Sweden, keeping it in good shape, does so consciously. He could also opt for another, new car. Sometimes he does that too, then the Saab is the second car of companion for the sunny moments in life.
Driving Saab shows character
Who drives Saab, who appreciates the special character, these cars have to offer. From the classic to the last series, the special Saab feel has been preserved. Sometimes more sometimes less. An 9-3 II is a modern car and still drives like a typical Saab. An 9-5 NG breaks radically with its predecessor, is based on the 9000, and yet offers a driving experience that differs from the market environment.
If the blog project has made a difference over the past few years, then it could be:
The brand has not disappeared. We keep the flag up, as it is worthy of Saab's claim. We have kept our pride. Because we drive great, individual cars, which are very durable and thus sustainable.
And if it happens that our readers climb out of their Saab every day with a small smile on their lips, turn around once more on the way to the front door, look at their car with pride and contentment for a fraction of a second, then we have everything done right.