Saabvägen in Trollhättan is a very special address for us fans. It stands for the home of Saab and for a long and exciting automotive tradition. Anyone who printed Saabvägen number 5 on their business card used to work for Saab Automobile. Today for NEVS.
Fans rarely, in fact almost never, manage to get onto a manufacturer's payroll. But there are also exceptions. Michèl Annink moved to NEVS a good year ago after working at Microsoft and Salesforce. As Senior Director Mobility Services and Customer Journeys, he should help shape the future of NEVS.
A Saab fan in the Saabvägen 5
Michèl is Saab fan through and through. Infected with the love of the brand, he was in his early years by the Saab 99 Turbo of a neighbor. Today, he owns an impressive collection of rare vehicles from Saab, including a rare 9-5 NG sports trolley and an 9-4x. With his years of career in IT and the Saab background, he was probably the best choice for an exciting task.
Our readers will certainly remember Michèl as the author of the international pages on the blog. With the start of his work at NEVS a writing on the blog was no longer possible, and on 15. February 2016 adopted he himself from the blog project.
The special relationship remained, however, and I found it exciting that a Saab fan would help shape the future of mobility in the Saabvägen 5. For Michèl Annink began with his dream job at NEVS a committed life, which should take place between Trollhattan, Beijing and Stockholm. The months went by, and the blog team was able to follow the development in the Saabvägen 5. NEVS and Michèl Annink were repeatedly in the press and in lectures. His vision of the future of mobility became an issue.
In the summer, Saab fans were received at the factory on their pre-tour of the IntSaab 2016. Delegations from Germany, the Netherlands and Sweden got an insight into the work of NEVS. And NEVS opened the secret design studios. The gratifying, new transparency, and also our visit to the October 2016 in the former Saab plant, I expect, among other things, the commitment of Michèl Annink.
Michèl Annink left NEVS
At some point it calmed down, and in November 2016 I wrote Michèl an email asking whether his dream job was still making him happy. I got no answer. Then at Christmas came the news that they would part ways. The ideas about the future of mobility, he wrote to me, were too different. And the decision to leave NEVS was not an easy one for him.
At the end of January Michèl Annink left the Saabvägen number 5. What I found very regrettable, because I like these stories when people with a great passion as lateral entrants are allowed to shape the future of a brand.