The Lynk & Co brand, headed by the former Saab head of development Mats Fägerhag, reports that its first vehicle is ready for production. And immediately stepped up and shows the Lynk & Co 03 Concept at the Shanghai Auto Show that starts today.
A compact saloon developed in Gothenburg based on the modular CMA platform also used by Volvo and Geely. The Sunday before, 800 invited guests had an exclusive launch event in China. Alain Visser, Lynk's senior vice president and formerly with Saab Germany, presented the brand.
Lifetime warranty and unlimited data volume
The function of the car-sharing app was demonstrated to the guests, with which a Lynk 01 can be transformed into a shared-economy product on request. Visser also revealed further details on the brand strategy. An unlimited data volume and a lifelong guarantee on every vehicle should convince the target group of digital natives. Lynk & Co will start sales in China this year. The brand, which is only 5 months old, relies on the latest trends.
Chinese like SUVs, they love internet cars, they prefer large interior displays and unrestricted connectivity. This makes the world's largest car market much more digital than the rest of the world.
The Lynk & Co 03 Concept was, like the Lynk 01, drawn by the former Volvo design chief Peter Horbury. The design is European, the interior plays with current Volvo design elements and is immediately recognizable as a member of the brand family. The study is considered close to the series.
A flat rate model for future mobility
At the Shanghai Auto Show, Alain Visser will present details of the brand's flat rate model in addition to the Lynk & Co 03. Lynk & Co relies on digital natives who no longer purchase a product, but want to use it at a flat rate. Everything should be as simple as possible, transparent, with no surcharges or hidden options. A radical all-inclusive business model that seems very aggressive. The question remains, which of these will find their way to Europe.
Interestingly enough, Mats Fägerhag's brand is steering exactly the course that Trollhättan is planning. Completely digital, permanently connected to the cloud and based on flat rates. With the one difference that Lynk & Co will enter the Chinese market in 2017 and will be present in Europe in 2019.
Where's Lynk & Co 02?
Lynk & Co will present a whole family of vehicles based on the CMA platform. They were developed in Gothenburg's Lindholmen, the design is European and comes from the former Volvo Studios in Barcelona. Production takes place exclusively in China, and the 01 comes off the same line as the new Volvo XC40 and other Geely models. There is no mention of a possible production in Europe.
That 01 follows the number 03 and not the vehicle with the 02, could have this reason: Compact sedans enjoy a certain popularity in China, in contrast to vehicles with flowbacks. An exciting hatchback concept was briefly on display at the presentation 2016, but the images were taken immediately from the network. It could be the missing number 02, and thus an interesting variant for Europe.
NEVS starts at CES Asia
While Gothenburg rocks Shanghai, it is quiet in Trollhättan. This could change soon. NEVS is planning the first trade fair appearance. As a provider of mobility solutions, one avoids traditional car shows and relies on the digital natives. The first big show with NEVS participation will be the 7. to 9. June in Shanghai will be CES Asia. Details are still pending, maybe it will be exciting.