In addition to digitization and electrification, another trend is preoccupying the automotive industry: the love of old sheet metal and everything that is analog. And if yesterday's article was decidedly too digital for you, you will get your analogue costs today.
While the major trade fairs, such as the IAA, are struggling with decreasing acceptance and prominent cancellations from exhibitors, the classic sector is still booming.
Volvo premiere at the Essen Motor Show
Manufacturers have long been using trade fairs like Techno Classica to build a bridge between the classic and the modern. From our Scandinavian perspective, Volvo is a good example of this. For several years now, Gothenburg has not only presented classics in Essen, but also new releases. This year, on the brand's 90th birthday, the focus was on the premiere of the new XC60.
A new release, which is important for the brand, because the old XC60 was the best-selling model of the manufacturer. Volvo is 90 years old, Saab 70. There are no new cars from Saab, but that does not have to be the case for all time. Because the brand is extremely lively and attractive for lovers.
With a very beautiful, early Saab 99 CC in contemporary color Manilagelb, the 1 presented. German Saab Club its safety. Safety colors like the eye-catching yellow belonged in the 70er years simply. Those who were young at the time can surely remember that.
Through redevelopment measures, the Saab booth was this time in the hall 13 to find. Visitors from the East Entrance made their way through this hall, which brought additional interested parties on the stand. The members of 1. German Saab clubs, who provided a presence in their spare time, were satisfied.
Saab 96 Sport for 37.500,00 €
A very nice, very rare Saab 96 Sport was to be found among other classics at the Svensk Motorkraft booth. The price of € 37.500,00 seemed a bit brave at first glance. But a few hours after the first photo, the Saab was marked as sold, and the proceeds will probably have been in this region. Another Saab, also with Swedish registration, was to be found in the outdoor area. Imports keep increasing, and Germany seems to be becoming what it never was in active Saab times.
A Saab stronghold beyond Sweden.