Last Saturday. The sun is shining, just perfect weather in Upper Franconia. Ralf Muckelbauer and his family have invited to Bamberg for the inauguration of their new car dealership. Around 10:30 am I arrive at the new Saab - Subaru location.
The parking spaces at the new dealership and in the neighborhood are already completely occupied by this point, and there is a lot going on. The Saab density is high, from the classic 900 to 9-3 to the last Saab 9-5 generation, everything is represented. Unfortunately, most Saabs have to park outside due to the crowd. After all: a 9-5 NG, a rare 9-7, some convertibles and other Saabs are on the site.
The opening is in full swing. Radio Bamberg is on site and broadcasts live from the dealership. In the showroom, where the check-in counter for invited guests is located, there is a mobile broadcasting studio. Ralf Muckelbauer will give an interview on this day. And Michael Helfer, as a representative of Orio Deutschland GmbH on site, will talk about Saab, spare parts and the role of Orio.
Orio shows Saab presence in Bamberg
A lot of Saab DNA can be found in the showroom. The reception is original Saab, advertising banners, Saab logos, the brand is lived here. The fact that Saab Heritage mixes with new Subarus doesn't bother in any way - on the contrary. Both brands are likable, unobtrusive and complement each other.
On the open air Orio Germany shows Saab flag. Premiere! Finally I have to say. The new mobile booth was to make its first appearance on the 5 anniversary at the 20. May have in Frankfurt. For the opening in Bamberg, the premiere was brought forward and the stand was delivered a few days before the appointment.
The Orio presence was very well received by Saab customers and visitors and was always well attended. Questions about the Saab brand, the technology, the supply of spare parts. Again and again, Saab's life stories were told, and there were fan articles to buy. Michael Helfer and Thomas Hofmeister answered questions and hardly had time for a break.
The spacious outdoor area provided space for a generous hospitality of the guests. Coburg sausages, a local beer brand and soft drinks, delicious crepes. The back part was on this Saturday a huge Franconian beer garden with a pleasant atmosphere and fun for all visitors.
Long journey to the Saab reopening
Saab fans and blog readers did not only come from the Bamberg environment. No way seems too far for the brand, and Saab drivers from Saxony, Thuringia, Hesse and North Rhine-Westphalia traveled to celebrate with Ralf Muckelbauer and his family. For me it was a great opportunity to get to know readers, to exchange Saab stories. Anna, our Saab 9000 project, also met with great interest, and test seats, hood diving and trunk shows were announced several times.
As always, the time passed too quickly. In the early afternoon we went back to Frankfurt. Fully occupied, with 4 passengers on board, the 9000 showed what it is. A sovereign touring car that has its strengths on long journeys. The 19-year-old Saab flew over the motorway in a cultivated, fast and extremely comfortable manner. The analog adaptive cruise control ensured safety even at slightly higher speeds. The Lane Keeping and Change Assistant 🙂 led safely through the narrow and numerous construction sites on the A3.
The fact that at the end of a fairly brisk journey, occupied by 4 people, a consumption of 9.6 liters was on the display, once again demonstrated the quality that Trollhättan was able to deliver in the 80s and 90s.
The day in Bamberg was great, without question! The Saab heart in Upper Franconia strikes strong. The brand lives in the new location, and probably more than ever. More impressions from Bamberg are in our Facebook Group deposited.