Here comes no image film in the glossy format. If you expect that, you could be disappointed. It's about a Saab Germany press event in January 2000. The occasion was the launch of the Saab 9-5 Aero.
20 years ago. Analog media dominate
The film is almost 20 years old and it shows us how far back the year 2000 was. At that time, press kits are still a pile of paper-based information. Journalists use pens and pads for their notes. Everything is still very analog, and motor journalists were little kings back then with sovereignty. It was also the heyday of trade magazines such as Auto-Motor-Sport. And the normal driver had to hurry to get the latest edition at the kiosk.
That is - purely emotionally - already almost 1000 years ago. Blogs did not exist, the Internet had not yet reached the current status. The press event reflects its time and the balance of power reflected in the reporting. The film seems antiquated and I wasn't sure if it should even be released. He is but a historical document, history of Saab Germany, and not the only film in the archive, seems to have fallen from the time of something.
It's about the new Saab 9-5 Aero, which tops the 9-5 series. Together with the 9-3 Aero, he is to convey the advantages of Turbo technology to the assembled journalists in a multi-day event. After a seminar in Bad Mergentheim, there is a practical test by bus to the test track boxing.
The rich flow of turbo engines is “experienced” on various routes. Cultivated turbos were still not a matter of course in 2000. Saab built them to perfection at the time, and long experience paid off. For this reason, a 99 Turbo, as the beginning of a great idea, can be seen briefly in the picture for the maintenance of tradition.
Saab Aero is still fun today
Films like the one shown here would be unthinkable today. We conjure drone the best pictures, and if the weather does not provide the perfect light, is improved. But perhaps the lack of actual stimulus of perfection of the strip "Saab Aero vs. Boxberg ”.
In strange contrast, the cars are. A 9-3 I Aero is still cool, but unfortunately on the way to rarity. A 9-5 Aero, no matter what stage of development is still a relaxed, sovereign sedan or station wagon with long-range ambitions. With more power, give an idea on paper than the values. And it is still true, what was true in the year 2000th The best way to experience a Saab yourself. Get in, drive off. Have fun.