Here comes no image film in the glossy format. If you expect that, you could be disappointed. It's about a Saab Germany press event in January 2000. The occasion was the launch of the Saab 9-5 Aero.
Before 20 years ago. Analog media dominate.
The movie is almost 20 years old, and it tells us how far back 2000 is. At the time, press kits are still a pile of paper-based information. Journalists use pens and pads for their notes. Everything is still very analog, and motor journalists were then little kings with power of opinion. It was also the big time of trade journals like the Auto Motor Sport. And the normal driver had to hurry to get the current issue at the kiosk.
That is - purely emotional - almost 1000 years ago. Blogs did not exist yet, the internet had not reached its current status. The press event reflects the time and the power relations in the reporting. The film looks antiquated, and I was not sure if it should ever be published. But it is a testimony to the past, history of Saab Germany, and not the only film in the archive that seems to be out of time.
It's about the new Saab 9-5 Aero, which tops the 9-5 series. Together with the 9-3 Aero, he is to convey the advantages of Turbo technology to the assembled journalists in a multi-day event. After a seminar in Bad Mergentheim, there is a practical test by bus to the test track boxing.
On various routes, the whopping passage of the turbo engines is "experienced". Cultivated turbos were not a matter of course in the year 2000. At that time, Saab built it to perfection, long experience paid off. An 99 Turbo, as the beginning of a great idea, is for this reason briefly to see the traditional care in the picture.
Saab Aero is still enjoying it today.
Films like the one shown here would be unthinkable today. We use drones to conjure the best pictures, and if the weather does not provide the perfect light, it will be improved. But maybe the lack of perfection is the actual charm of the strip. "Saab Aero Vs. Boxing ".
In a strange contrast to this are the cars. An 9-3 I Aero is still cool, albeit unfortunately on the way to rarity. An 9-5 Aero, no matter in which expansion stage, is still today a relaxed, sovereign sedan or station wagon with long-range ambitions. With more power than the values on paper suggest. And, as before, what was already true in the year 2000 applies. It's best to experience a Saab yourself. Get in, drive off. Have fun.