Here comes no image film in the glossy format. If you expect that, you could be disappointed. It's about a Saab Germany press event in January 2000. The occasion was the launch of the Saab 9-5 Aero.
The film is almost 20 years old and it makes us realize how far the year 2000 is. Back then, press kits were still a stack of paper-based information. Journalists use pens and pads for their notes. Everything is still very analog, and motoring journalists were little kings with sovereignty of opinion back then.
20 years ago. Analog media dominate
It was also the heyday of trade journals such as Auto-Motor-Sport (Link). And the normal driver had to hurry to get the current issue at the kiosk.
That was almost 1000 years ago, purely emotionally. Blogs didn't exist yet, the internet hadn't reached the status it has today. The press event reflects the time and the balance of power in reporting. The film feels antiquated and I wasn't sure if it was going to be released at all. But he is a testimony.
History of Saab Germany, and not the only film in the archive that seems to have fallen out of time.
It's about the new Saab 9-5 Aero, which is at the top of the 9-5 series. Together with the 9-3 Aero, it is intended to convey the advantages of turbo technology to the assembled journalists in an event lasting several days. After a seminar in Bad Mergentheim, the practical test is taken by bus to the Boxberg test track.
The full power of the turbo engines is "experienced" on various routes. Refined turbos were not a matter of course in the year 2000 either. Saab built them to perfection back then, long experience paid off. For this reason, a 99 Turbo, as the beginning of a great idea, can be seen briefly in the picture to preserve tradition.
Saab Aero is still fun today
Films like the one shown here would be unthinkable today. We conjure up the best pictures with drones, and if the weather doesn't deliver the perfect light, we make improvements. But perhaps the lack of perfection is the flick's real appeal Saab Aero vs. Boxberg.
In strange contrast to this are the cars. A 9-3 OG Aero is still cool, albeit unfortunately on the way to rarity. A 9-5 OG Aero, regardless of the expansion stage, is still a relaxed, confident sedan or station wagon with long-distance ambitions. With more power than the values on paper suggest. And what was true in 2000 still applies.
The best way to experience a Saab is for yourself. Get in, drive off. Have fun.