Months later, the decision is confirmed to be correct for some things and wrong for others. Design has half-lives, and good design is very durable. Saab has a reputation for always delivering timeless elegance.
The half-life of Saab Design
The Griffin conversion in Bamberg is now a few months back, the euphoria in the beginning was great. The Black Griffin design package gave the 9-3 what was missing in the 2008er design. Clear edge instead of rounded, bio-dynamic lines. More Saab, more clarity, more individuality.
And today, months later, the enthusiasm still lingers. The Saab looks modern, but not fashionable. The ice-blue headlights shimmer mysteriously and, depending on the incidence of light, in a different shade of blue. Front to front with other, much more recent cars from Sweden, the 9-3 looks brand new. The rear is tidier, the Saab logos are more present. The Saab shows its colors. It's just fun to look at the car and drive it.
Is that easy beyond reason? Yes, perhaps. Because you take money in your hand and still only convert an older car for additional individuality. But a good, sustainable decision because you will have more fun with your Saab. Because he does not age, but appears younger. A car that has already been produced is an environmentally friendly car, and upgrading with the Griffin Black Edition is an alternative way of more sustainability - combined with more joy.
The final Saab Design Evolution
The Griffin design is the final evolution of what the brand's design team has created. There will be no replenishment, which is a loss. Because under the current circumstances, nothing will come from Sweden that could make us happy. The owners of the old Saab factory had issued a new minimum target for us in the summer of 2016. Saab Design should live on and be found in all NEVS vehicles. After having already given up on the revitalization of the brand, this promise is now also obsolete. The NEVS 9-3 electric car originally had a Saab design, created in Trollhättan.
It was rejected, it was too Saab to the Chinese shareholders. The maximum is the continuous rear bar on the NEVS 9-3x Concept. Everything else did not originate in the Design Studios in Sweden. A Korean team working for Kia and Hyundai drew the Concept Cars.
With this background I would do it again at any time. Because you make it special for yourself and your automobile heart. And because it's the last evolutionary step from the studios of a big, old car brand.