Keeping an eye on developments at NEVS is becoming increasingly difficult. Public relations does not take place, press releases do not exist. In addition, activities are increasingly focused on China.
The information flows sparingly, but the blog team stays tuned. A “Quality System Basic Training” took place in Tianjin last week. It was organized by the NEVS Joint Venture National New Energy Vehicle (NNEV). It is 50% owned by the Swedish NEVS AB, four other companies hold the other half of the shares.
NEVS subsidiary NNEV builds up organizational structures in China
The NEVS subsidiary NNEV is responsible for administration, sales and marketing in Tianjin. More about the organizational structure of NEVS, and the changes in the shareholder structure, follows in a separate article. From the Swedish management team Maria Oinas was on site. Apart from that, the two-day training was a purely Chinese event.
While NEVS in Tianjin establishes and trains marketing and sales management, the site is far from complete. Apparently, those responsible do not doubt that the production of the electric car will start on Saab 9-3 based 2018. The possible entry of another shareholder is to be announced this fall.
From our point of view, the vehicles that were shown on site are of interest. The electric limousine is a test vehicle that has already been seen several times. It has nothing to do with the design of later vehicles; the electrified platform under the sheet metal is at an early stage of development. In addition, the NEVS 9-3X electric car study was shown during training. Their design is based on the Saab 9-3 station wagon. The final design, based on Asian tastes, was implemented by a team that primarily works for Kia and Hyundai. According to our information, the 9-3X SUV will not be manufactured in Tianjin. The New Long Ma plant was selected as the production site.
The activities are shifting. Way from Sweden.
NEVS continues to play the Saab card in China. In the social media of the country one refers to a supposedly long, Swedish tradition. During the training Saab history and pictures from Scandinavia were visible everywhere. Whether the bill for the Chinese will work out, is open. Saab is largely unknown in China, there has never been a strong presence of the brand in this region.
At NEVS, activities are increasingly shifting from Sweden to Asia. A picture was now on Instagram showing CEO Stefan Tilk during a triathlon in Beijing. A photo with symbolic value.