A few days ago, the blog welcomed the 7 millionth reader. As so often, the event passed the blog crew a bit. Time is precious - family, work and blog leave little freedom. You can overlook something…
More than 7 million readers in 7 years is a lot. Especially for a small cult brand that is not traveling in the best of circumstances. You felt the potential in Saab. The interest continues unabated, although in future the number of readers will decline. It will take longer than before until the milestone of 8 Milionen.
The future 1.0. Borg Ward.
Let's talk about the future. It is IAA - and almost in front of my office door. I didn't fancy the show, and the big sensation doesn't seem to have taken place in Frankfurt either. There is still a message. The Chinese company Borgward was represented at the fair with a study. It was beyond all series opportunities, but another detail is more interesting. Borgward wants to be present in Germany from December. The sales should take place via Sixt, the service presumably via the workshop chain with the 3 letters.
The Borgward BX7 comes as gasoline to Germany. Since he is related to the BAIC X65, something unbelievable could happen. The X65 carries under the hood a Saab turbo engine. An 2.0 liter, which is known from the old Saab 9-5, and the current Euro standard 6 met. He could come to Germany in the BX7. Maybe you should book a test drive?
The price for the BX7 edition model at market launch is (unconfirmed) 45.000,00 €. Actually, the Foton daughter only wanted to score electric cars in Germany. They should be assembled in Bremen, but that is delayed. Like NEVS, Foton does not get the foreign investment funds released by the authorities as needed.
The future 2.0. Volvo.
Yesterday Volvo introduced the new XC40. A compact SUV, which is very handsome, but I would not really worth a line on the Saab blog. But there is Care by Volvo. A new subscription model, with which you can rent cars by flat rate. To start for 24 months including taxes, insurance and service. If necessary, you can switch to a larger Volvo for a limited period of time, and after 24 months you swap the old Volvo for a new model. As it is usual with the smartphone.
Anyone who reads blogs regularly knows this scheme. Exactly the same procedure was planned in Trollhättan. Volvo is now taking this step into the future. I would have liked the idea to have become reality in the old Saab factory.
The future 3.0. Saab.
What do you do if you can not get cars of your favorite brand anymore? You restore your dream car or just build a Saab. A radical idea and very helpful if you want to finally drive a Saab 9-5 NG sports car. You take a limousine, the rear of an Opel Insiginia, and the Saab is done.
The result is convincing, you could admire it in Trollhättan at the Saab Festival. Maybe the future for people who are resistant to the temptations of other brands. Read on 95sc2012.com, Michèl describes the complete story.