The brief blog break was associated with a simultaneous catching up on the blogger's cold, perhaps symbolic of the blog and its future. Whether, figuratively speaking, it will only stay with a morning cold, will show.
The quote about the “morning cold” is borrowed from Victor Muller, by the way. That was the description of the production stop at the plant in 2011. Which wouldn't be such a good omen ... Of course I used the break and looked around. Saab once had a unique, international blog culture. For years it has made up part of the brand's charm. With no manufacturer, the customers were closer, brands and fan culture were one.
That seems over. Quite a few pages have not been maintained for a long time, others only write sporadically. The days of Saab blogs seem to be over, which is hardly surprising. A friend I spoke to about my blog problem over the past few days showed understanding. Everything would be easier if something with a future happened in Trollhättan. Oh Trollhättan .... A currently very sensitive point that I will take up again at the end of the text.
A blog is a living organism. It's always changing, which is good. The Saab blog project was and is constantly on the move. From the big drama of business news to a page that is more focused on cars, youngtimers and classics - which has successes and which also has to take setbacks. The COC archive, the Saab sticker campaign and the fact that we brought Project Saab Paul onto the street, albeit with difficulties, are some successes. The fact that we had to practice failure with other ideas, the involvement of the Saab clubs would be an example, is not a drama.
You can and must live with that. I have no problem with that. The question is how it goes on. Bloggers and blogs have colds. That much is clear. As the community shrinks, Saab becomes more and more of a smaller, but fine and sworn community. That it has to go on (!) Is clear. I live Saab, still, and I like the cars. Especially the older ones, and our first H-plate project is slowly rolling towards the final sprint.
You can design a blog in many ways. For example, you can fill it with Youtube videos of crashed Saabs and Tuning objects. This 5 lines of text, and in 10 minutes, the work of the day is done. It's also a kind of entertainment. But not my style.
The future. Less article. But maybe better articles.
The articles of the future will take more time and more work. It will take longer to go online, which is due to the external circumstances. Because nothing more happens to the brand, unless a prince comes and kisses the factory in Trollhättan. Unfortunately that is rare in Norse mythology. So the blog has to focus on what exists.
Specifically, it will be so that there will be fewer articles. I free myself from the pressure of daily publishing. Because sometimes it takes longer for a text to mature. But it will be a better text. There will be days without content in the future, the morning coffee or tea will have to do without Saab reading.
In return, the blog tries to deliver a certain quality in the future that can do justice to the brand. Maybe there will be a new project car when our Paul celebrates its final in 2018. Such are the future prospects for the moment. In November, like every year, we will ask for blog donations. And I hope that as many blog supporters as possible will join us in 2018 as well. But that's another chapter.
Back to Trollhättan again ...
While the blog has only cold, the flu broke out in Trollhättan. The events are so dramatic that we will change the subject for the next few days and turn our gaze to Sweden.