Saab loyalty book action of Orio Germany
The blog crew is closely involved in some campaigns by Orio Germany, the supplier of Saab original spare parts. We are invited to participate in the Saab Inside, which has been published twice a year so far, and we receive information in advance for the spring and autumn campaigns.
It almost never happens that I find information in the mailing list that has not yet been confirmed. A few days ago, the draft of a Saab allegiance came to my desktop. At my request, Orio said that this would be a long-standing suggestion from several Saab partners, but a timetable for release has yet to be established.
But it is clear Orio plans to launch a Saab book of allegiance. It is not confirmed whether the autumn campaign, which will start in a few days, will be affected, or whether Orio will choose a later date for it. I like the idea myself. And maybe it's long overdue. A loyalty book is a good tool for tying Saab drivers closer to their trusted workshop. After all, where is a Saab in better hands than a trained and knowledgeable staff that has been looking after the Swedish brand for years?
Saab loyalty book. Do we get an oil change for free?
The basic data available to us is simple: You receive a stamp for each visit to the workshop, provided that a certain minimum turnover has been made. The first field in the present draft was already pre-stamped - as a motivation, as could be read in the accompanying text. It is unclear whether this will be the case in the final version.
The Saab loyalty booklet is tied to a vehicle and the issuing dealer. With the 5th punch you get an oil change, which will then be free. Class! As background information, you shouldn't forget that the last new cars left the factory more than 6 years ago. In automotive terms, this is more than a new generation of vehicles that is missing, and therefore a very long period of time.
Saab still holds up surprisingly well. The brand loyalty is high, driving Saab is now something of lived sustainability. Since the value preservation of the vehicles should be the focus. Age and mileage become trivial if the condition is right. And that's exactly what the action would aim for with the Saab Loyalty Book. Bring the customers to the workshops, motivate them, create an incentive and strengthen the bond.
3 warranty on spare parts plus loyalty book would be a good combination
Orio is well positioned with the 3-year guarantee on original Saab spare parts. A factor that is mentioned far too rarely, by the way. With the loyalty booklet, please refer to the autumn campaign, there would be one more incentive for the authorized Saab partner to visit.
Hallo,
that loyalty book I feel as a great gesture.
I don't think the prices for repairs and inspections are overpriced. I have now paid around 9 euros for my Saab (3-1.8 Cabrio 2009T, EZU 300) in the Saab center for rear brakes (original set of discs and pads). I have now driven 70.000 kilometers. Apart from the repair mentioned, nothing has happened so far. This left a lot of money for other embellishments (deer ……). With other manufacturers I would have spent my money on repairs and not on tuning.
During the inspections I use the autumn offers. Since the oil change is already included in the price.
I think it's a good idea, and it makes sense to reward your loyalty. Actually, such a book of loyalty is already with the service book with it, so I think the reward for the many stamps in such a book for a logical conclusion and the next step.
However, I have to say that 5 repairs or service measures, which are not cheap in themselves (even in Germany, the SAAB centers near both of my residences are already charging hourly wages of around 120 euros for mechanics), should be rewarded a little better than with an oil change. With five repairs you should quickly come to an amount of 2000 euros, realistically considered, as a reward should at least be a major overhaul, paintwork care or the like, or a price reduction on the sixth repair. Not completely, but 10-20% should be there.
I've been driving a Saab since 1983. The current one is a 9-5 SportCombi, which was first registered on 26.02.2010. Like all its predecessors, it is regularly serviced at my Saab dealer in Berlin (which, by the way, is or was one of the oldest Saab authorized dealers in Germany). And the car runs and runs….
The Loyalty Booklet is a good idea, but for me it is clear even without this booklet, that I will be loyal to my Saab workshop with my Saab as long as the car (or I) can still drive.
With or without loyalty book, driving Saab will certainly not be cheaper in the future! And with us in the CH, we at the Saab specialists at CHF 165 .- / Std. arrived! Yes, it takes a lot of enthusiasm, passion and money to keep the Saabs on the road. And a price increase in the cars is not really expected or right?
Driving and having fun, nothing else matters!
The loyalty book is certainly a way Saab driver again or more often in the workshop to pilot. But why not simply lower the basic prices across the board and / or adjust the hourly wages. The accessories trade will distance themselves anyway from our aircraft, because it is less and less and the production is therefore no longer worthwhile.
I understand that the Saab service partners have to be supported, so that for us as consumers a good quality or the corresponding know-how is available for a long time to come. But it has already been said: the healthy relationship must simply persist or be restored.
The loyalty book is a nice touch. Maybe one or the other Saabian will fall into a collecting fever. Nevertheless, I am of the opinion that general cost containment for spare parts would be more sensible and sustainable. Our Saabines are on average ten years old. I think a lot of us start arithmetic when it comes to major repairs. Wouldn't it be nice if the thought had settled in our heads that a new investment for “little ones” is more worthwhile than exiting the brand. (.. especially since the way to a Saab center is almost never the next)
Whatever happens - always have a good flight!
Most vehicles are now entering a critical age. 2008 sold Saab for the last time larger numbers and everything in the vehicle stock between 10 and 15 years old, is undergoing a difficult phase. Later, between 15 and 20 years, the survivors become youngtimers and thus lover objects. The chance of survival is increasing.
But it is also true that Orio has massively reduced prices in recent years for many components. This is to ensure fair value maintenance and value retention. Saab driving should have become cheaper, and Orio takes the issue seriously.
Unfortunately, it is also the case that the price reductions do not reach customers everywhere. There are some partners who simply “forget” to adjust their prices.
I also think a Saab book of allegiance is a good idea. Insofar as the minimum turnover is in a healthy relationship to the offered oil change and the customer is satisfied with his workshop, he will certainly accept the offer. Ultimately, the service offered will determine the well-being and survival of our brand. This is true for me, because I'm not a screwdriver. I'm looking forward to more information! Will authorized dealers be updated and posted to the blog, if applicable?
Presumably there will be a list of participating partners, Mark and I are definitely on it!
I would not think badly about such a book of loyalty.
And “customer loyalty” can never hurt - for both sides.
Other Orio actions have so far / never come into question for me. 🙁
Well, and for example, I am inevitably loyal to my Saab workshop (acquaintances of mine would almost say “forced”))