For some actions of Orio Germany, the supplier of original Saab spare parts, the blog crew is closely involved. We are invited to participate in the Saab Inside, which has been published so far every year at 2. In the spring and autumn campaigns we receive information in advance.
It almost never happens that I find information in the mailing list that has not yet been confirmed. A few days ago, the draft of a Saab allegiance came to my desktop. At my request, Orio said that this would be a long-standing suggestion from several Saab partners, but a timetable for release has yet to be established.
But it is clear Orio plans to launch a Saab book of allegiance. It is not confirmed whether the autumn campaign, which will start in a few days, will be affected, or whether Orio will choose a later date for it. I like the idea myself. And maybe it's long overdue. A loyalty book is a good tool for tying Saab drivers closer to their trusted workshop. After all, where is a Saab in better hands than a trained and knowledgeable staff that has been looking after the Swedish brand for years?
Saab loyalty book. Do we get an oil change for free?
The basic data available to us is simple: you receive a stamp for each workshop visit, provided that a certain minimum turnover has been made. The first field in the present draft was already pre-stamped - as motivation, as was to be read in the accompanying text. Whether that will be so in the final version is unclear.
The Saab Loyalty Book is tied to a vehicle and the issuing dealer. With the 5. Stamp you get an oil change, which will then be free. Class! As a background info, one should not forget that the last new cars left the factory more than 6 years ago. In automotive terms, this is more than a new generation of vehicles that is missing, and thus a fairly long period of time.
Saab still holds up surprisingly well. The brand loyalty is high, driving Saab is now something of lived sustainability. Since the value preservation of the vehicles should be the focus. Age and mileage become trivial if the condition is right. And that's exactly what the action would aim for with the Saab Loyalty Book. Bring the customers to the workshops, motivate them, create an incentive and strengthen the bond.
3 warranty on spare parts plus loyalty book would be a good combination
Orio is well positioned with the 3 Year Guarantee on original Saab replacement parts. A factor that is mentioned way too rarely. With the book of loyalty, please to the autumn action, there would still be an incentive to the authorized Saab partner to visit.