For some actions of Orio Germany, the supplier of original Saab spare parts, the blog crew is closely involved. We are invited to participate in the Saab Inside, which has been published so far every year at 2. In the spring and autumn campaigns we receive information in advance.
It almost never happens that I find information in the mailing list that has not yet been confirmed. A few days ago, the draft of a Saab allegiance came to my desktop. At my request, Orio said that this would be a long-standing suggestion from several Saab partners, but a timetable for release has yet to be established.
But it is clear Orio plans to launch a Saab book of allegiance. It is not confirmed whether the autumn campaign, which will start in a few days, will be affected, or whether Orio will choose a later date for it. I like the idea myself. And maybe it's long overdue. A loyalty book is a good tool for tying Saab drivers closer to their trusted workshop. After all, where is a Saab in better hands than a trained and knowledgeable staff that has been looking after the Swedish brand for years?
Saab loyalty book. Do we get an oil change for free?
The basic data available to us is simple: You receive a stamp for each visit to the workshop, provided that a certain minimum turnover has been made. The first field in the present draft was already pre-stamped - as a motivation, as could be read in the accompanying text. It is unclear whether this will be the case in the final version.
The Saab loyalty booklet is tied to a vehicle and the issuing dealer. With the 5th punch you get an oil change, which will then be free. Class! As background information, you shouldn't forget that the last new cars left the factory more than 6 years ago. In automotive terms, this is more than a new generation of vehicles that is missing, and therefore a very long period of time.
Saab still holds up surprisingly well. The brand loyalty is high, driving Saab is now something of lived sustainability. Since the value preservation of the vehicles should be the focus. Age and mileage become trivial if the condition is right. And that's exactly what the action would aim for with the Saab Loyalty Book. Bring the customers to the workshops, motivate them, create an incentive and strengthen the bond.
3 warranty on spare parts plus loyalty book would be a good combination
Orio is well positioned with the 3-year guarantee on original Saab spare parts. A factor that is mentioned far too rarely, by the way. With the loyalty booklet, please refer to the autumn campaign, there would be one more incentive for the authorized Saab partner to visit.