Short message. Study, advertising and the best Saab workshop.

How does a blog work? Especially by the readers. The short messages come, almost without exception, from our readers. They collect messages around the brand, are eye and ear for Mark and me. And hardly anything escapes them. The entry into a new Saab week starts with short news around the brand.

Turbo. Saab 900 II in the Esso commercial. Photo: Esso

No rest in the stablebacka

Even the agreement reached for the long-term cooperation with Uber rival Didi does not allow any rest to enter Stallbacka. The crisis-ridden startup in the former Saab factory has suffered further losses. A long-time employee in trust has switched to Volvo in the last few days. And Martin de la Vega, Senior Manager for Battery Development, has now turned his back on another startup. He is now CEO of Abtery AB.

Can and does NEVS want to close the gaps? 5 jobs are currently reported as open. After a restart and a catch-up, it does not look like it.

Saab in advertising

Actually, the Saab brand should be dead. Actually ! At least that was the case with other brands that we sold. Does anyone remember Rover? Hardly, except for a few upright fans who seem to lead a very lonely life. Saab, on the other hand, is alive, and you see the vehicles again and again in advertising. The last commercial is from Esso. Saab, Turbo, these are the key words. What else !

Top workshop at Alles Auto. With: Blog supporter Saab Himberg. Source: All car.
Customer-friendly Saab workshop in Austria

The readers of All car in Austria were asked to choose the most customer-friendly workshop. In the issue 7 / 8 2017 the top workshops in our neighboring country were listed, which according to readers have the highest customer orientation. With listed in the recommendation is Saab Himberg, Which hardly bothers me personally, because in Himberg one lives Saab unconditionally. That's what customers feel, and it pays off. Congratulations to Austria to the team around Mario Milincic!

Saab study at the Autobild. Photo: Autobild
Saab study as a ray of hope.

It's strange. As long as Saab was producing cars, the German auto press barely left a good hair on the brand. I couldn't understand that, because small manufacturers like Saab were the icing on the cake for motor journalists. After there are no longer individualists like Saab and Co. and the press has to be content with testing Skoda against Seat against VW, the affection for the past is great.

Apparently, one thinks back with sadness about what was and what could have been. The look at a possible Saab study was at the weeks ago Autobild, In the current SUV monoculture, which is nearing its peak, a new Saab would have been a bright spot.

9 thoughts on "Short message. Study, advertising and the best Saab workshop."

  • I really laughed heartily, Herbert Hürsch! Many Thanks.

    This is probably the most beautiful explanation for the rarity of our Saabs, and everyone I told this to, whether with or without Saab, chuckled ..!

    Last summer I drove home from the Schwedenkai, 600 km of motorway and not a single Saab ... it always goes like this, but:

    Yesterday I was in two hardware stores in the near vicinity: Saab 9000 CSE and 901 four-door drove my way, a 931 convertible was parked in a parking lot, a 902 four-door on the side of the road, all well-kept ... plus my 902 CC.
    If you now consider how many Saab are already in hibernation (including me)….

    In the last few days came contribution statements of HUK, and thus closes the circle:
    The liability type class of the 902 CC drops by a whole 2 levels, 19 years after the end of production: The Saab are more and more in the hands of carefully driving enthusiasts ...

  • That so many SAABs are disappearing from the streets ...

    ... is partly due to the fact that fewer and fewer people own more and more SAABs? ? ?

    After all, the enthusiasts can not all drive their SAABs at the same time. So more and more are in the garage, on farms and under carports, where they are deprived of the streetscape.

  • Oh Thorsten,

    Saab lives, of course. By the fans, the activities by the brand and maybe also by the blog. As long as we take care of the brand, it will not be dead for so long. And there it is, I experience it here every day, a great deal of heart and soul in it.
    What should I write otherwise? Everything over, I pull the plug and the last turns off the light? It really can not be that.
    With that in mind .... Keep your head up!

  • Even if I'm stoned here right away:
    I can no longer hear these flounders “SAAB is alive” and similar slogans for perseverance!
    Sure you can still see a SAAB on the streets every now and then, even more than, for example, Rover.
    But the end of Rover is also much longer ago!
    That SAABs in the streetscape will be less frighteningly fast, much faster than I would have believed!
    900er and 9000er have completely disappeared, all others extremely rare.
    The picture on the junkyards and at the export dealers reflects this as well!
    Surely there will be some fans who are trying to save what can be saved.
    Also, I will certainly receive one or the other SAAB.
    But the brand change is already being planned for me in everyday life - and that will just be the general development!
    I also think that the number of workshops related to SAAB will continue to decrease - the time will come when the numerous SAAB companies will no longer be able to live.

    Do not think so for black painting, but it is not. That is reality!

    I will ALWAYS remain a SAAB fan and will ALWAYS keep at least one SAAB and my model car collection. But SORRY, that's it ...

  • The great advertising of Zurich Insurance with a Saab convertible was unfortunately replaced by a common car called VW ......

  • * should be earned, of course, you should always read first, before you submit.

  • Saab Himberg has prevented the listing, they are really great. Customer satisfaction is a top priority in Himberg.

  • Advertising in a nutshell! Great! 🙂 Nobody can imitate this (turbo) sound ...
    Congratulation to Austria for Fa. Himberg! This list is also an incentive for the future!
    SAAB SUV looks gorgeous again, of course ..., but an SUV would never (!) Have landed in my carport.
    I take note of the information from Trollhättan with thanks. It remains an exciting story ...

  • We stay faithful as long as our Saabs. And we are seen; more and more people are enthusiastic about our cars :). This weekend in Huy (Belgium) there were more than 100 Saabs present at the fourth Saab meeting and there were Saabs from Germany, France, UK, Holland, Luxembourg and of course Belgium.
    It was very successful despite the bad weather.

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