Sometimes a look to Sweden helps to understand our situation. In the home of Saab, the media landscape has changed a lot during the last 12 months. Small, local newspapers are fighting for survival.
What is local journalism worth?
In order to secure journalism locally, they have decided to take radical steps. The online editions have more or less consistently become chargeable. If you want to read, you have to pay. Either per article or as a subscription. Local journalism also has its price. Anyone who wants media diversity tomorrow has understood, at least in Sweden, that it cannot be free.
Mark and I are not journalists. We are fans who write for other fans. But the blog is something like a very small local newspaper in the big, automotive cosmos. Saab is a small village and we are the editors of the community. We like to write, with heart and soul. And we would like to add the blog story for another year.
Over the last few months, we have discussed the future again and again. Whether we want to open parts of the blog only for subscribers, or whether we continue to keep it completely open. And if we can afford that at all. The bill is simple. And she is sobering. On average, around 2.500 people read here on a daily basis. Some once a week, some every day. Last year, the blog donated slightly more than 100 readers. If we were to introduce a subscription model and increase the number of subscribers to just 200, then all the problems would be solved.
We have a budget that would allow for an annual blog project. Money for sticker promotions, service folders, research, rally plates for Saab meetings and many other ideas. 50% of the published articles would then no longer be freely accessible. And we carefree.
We believe in the free internet.
It's tempting, and in the past few weeks I've been close to pulling it off like this. In principle, however, we are of the opinion that everyone who is interested in Saab should still be able to read everything here. Because Mark and I believe in the fairness of the readers, in the appreciation of our work, and the freedom of the internet.
Unfortunately, the economic situation has not improved since our last appeal for donations in November a year ago. The number of Saab partners who support the blog has continued to shrink, and with them our budget. The effort to write our blog in the usual quality has increased.
Blog donation 2018. Our call also goes to the Saab partners.
It is undisputed that the brand needs the public. And that Saab is still alive in Germany, Austria and Switzerland - in contrast to other countries - could also be partly due to our work. Therefore, the appeal is not just for the readers. Saab partners who could support us regularly are also addressed.
In order to secure our minimum budget, we need the support of the readers for the coming year. You will need at least € 6.000,00 for the next 12 months. As so often, we think of € 60 per year, or € 5 per month, which the blog should be worth to the readers. We hope so! We are optimistic! We believe in the Saab Spirit and in our readers.
Of course everyone can give what they want and what they think is appropriate. We are grateful for any support! Every contribution counts, and every sum secures the blog and our work for the coming year! You can donate comfortably via PayPal, on request we can also send you the bank details (Email: donate (ät) saabblog.net).