Sometimes a look to Sweden helps to understand our situation. In the home of Saab, the media landscape has changed a lot during the last 12 months. Small, local newspapers are fighting for survival.
What is local journalism worth?
To secure local journalism, they decided to take radical steps. Online expenses have become more or less continuously chargeable. If you want to read, you have to pay. Either per article or on subscription. Local journalism also has its price. Anyone who wishes for media diversity tomorrow, has at least understood in Sweden that he can not be free.
Mark and I are not journalists. We are fans who write for other fans. But the blog is something like a very small local newspaper in the big, automotive cosmos. Saab is a small village and we are the editors of the community. We like to write, with heart and soul. And we would like to add the blog story for another year.
Over the last few months, we have discussed the future again and again. Whether we want to open parts of the blog only for subscribers, or whether we continue to keep it completely open. And if we can afford that at all. The bill is simple. And she is sobering. On average, around 2.500 people read here on a daily basis. Some once a week, some every day. Last year, the blog donated slightly more than 100 readers. If we were to introduce a subscription model and increase the number of subscribers to just 200, then all the problems would be solved.
We have a budget that would allow for an annual blog project. Money for sticker promotions, service folders, research, rally plates for Saab meetings and many other ideas. 50% of the published articles would then no longer be freely accessible. And we carefree.
We believe in the free internet.
That's tempting, and in the last few weeks I've been close to doing it this way. In principle, however, we believe that anyone who is interested in Saab should continue reading everything here. Because Mark and I believe in the fairness of readers, the appreciation of our work, and the freedom of the Internet.
Unfortunately, the economic situation has not improved since our last appeal for donations in November a year ago. The number of Saab partners supporting the blog has continued to shrink and with them our budget. The effort to write our blog in the usual quality has increased.
Blog donation 2018. Our call also goes to the Saab partners.
That the brand needs the public is undisputed. And that Saab in Germany, Austria and Switzerland - unlike other countries - is still alive, could also be partly due to our work. Therefore, the call is not just for the readers. Also Saab partners, who could support us regularly, are addressed.
In order to secure our minimum budget, we need the support of the readers for the coming year. Requires at least 6.000,00 € for the next 12 months. We think, as so often, of 60 € per year, or 5 € per month, which the blog should be worth the readers. So we hope! We are optimistic! We believe in the Saab Spirit and in our readers.
Of course, everyone can give what they want and what they think is appropriate. We are grateful for any support! Every contribution counts, and every sum secures the blog and our work for the coming year! Donations can be made conveniently via Paypal, on request we can also send you the bank account number (Email: donation (at) saabblog.net).