Much has been done around the blog and the Saab brand in recent days, which is positive. But not only because there is less good news. However, we are opening the start to the new week with positive news.
On the 3. December, I had delivered an intermediate to the blog donation. He was, you have to admit, a bit sobering. But, Mark and I realized, we believe in our readers. And our trust was not disappointed. We have a new donation status today, and it looks really good.
146 readers have donated what is a record at this time!
The donation amount is 5.105.00 €, so we are approaching the minimum budget in big steps. The remaining amount, maybe a bit more, we can do it. I am convinced!
The positive “background noise” that accompanies this year's campaign is interesting. 12 months ago, I was almost certain that 2017 would probably be the last year for the blog. Much in the background was negative, and I expected to have the final article written soon. The complete opposite has occurred and the omens are good. That sounds crazy, because the factory gates in Trollhättan were closed 6 years ago.
But things work out, and they work out well. Several companies have approached us in the past few days. I sometimes had very intensive phone calls that were only positive for the future. It was primarily about blog support, closer cooperation, but also very specifically about things that affect us all. About the reproduction of spare parts, about not inconsiderable investments, in order to keep the Saab stock on the road in the long term.
These are all topics that we want to work through and introduce 2018. And quite concretely, we have already been able to win a new blog supporter who will accompany us next year.
The Saab Spirit is alive!
If I now write again that Saab is very much alive, one or the other may no longer hear it. But it is a fact. And when you read an email like this, you may even begin to understand what I'm writing about.
“Unfortunately I don't have a Saab myself. My dream is to own one. Therefore, support cannot begin early enough. :-) ”
The donor is 19 years old and he is not alone. We have never had so many young readers on the blog, and especially so many students, as we do today. They like Saab, they dream Saab. A brand that no longer exists, and there are very conscious, well-considered decisions.
One wishes a Saab, because the brand fascinates. And maybe because we always wish for something that is hard to come by. And sometimes you need patience and have to search, this note shows.
“Maybe thanks to your work I will eventually find the right Saab for me. But I already have a lot of fun reading, browsing and finding. . . ”
She comes from Austria, and Saab anticipation also has its charm. The brand is and remains a phenomenon. She always surprises me, even though I've been writing Saab for years. There have been many small and large donations so far. We appreciate every amount, because we know it comes from the heart. Also, the many, very personal Saab stories touched me. It is unfortunately, and that annoys me a little, not possible to answer to any. That does not give my time.
Therefore, also on behalf of Mark, at this point a big thank you to all previous supporters.
That was great, and with your help we have achieved a great score!
The campaign will run until the beginning of January, and there is an opportunity to replenish the remaining budget.