Anniversaries run according to a well-established scheme. You celebrate, pat yourself warmly on the shoulder and confirm to yourself how great everything went. The inevitable look back must not be missing ... and then you go on.
It is not quite as trivial in the case of the Saabblog.net project. 7 years have passed and the blog has experienced a lot - and the readers with it. Perhaps it has done a lot, and maybe it has influenced and changed the automotive life and everyday life of one or the other reader.
I have to admit that it has had a lasting effect on my understanding of mobility. Not as it was expected at the beginning. But, influenced by the not happy development in Sweden, in a different way and a new direction. I admit, I changed the cars quite fast some years ago. 2 or 3 years maximum, then a new model was due. Was there a facelift at Saab, which was rarely the case, then I wanted it. For that, the share deposit was looted and the money was joyfully carried to the Saab partner.
And today? A therapist would say patient healed. With the withdrawal of Saab new cars, which are no longer exist and give, the purchase request is extinguished. Not complete, but in consequence. It's not that I would not like one or the other new car. But when you look at the price tag or the leasing rate, the interest goes out. A Mercedes is not a Saab, a BMW either. An Audi would never come into my house, and a Porsche is at most highly enticing. But no Saab.
The shares remain in the custody account, the money in the account. The cars in the hall remain the same, and the holding time increases and rises. 6 or 7 years are average, and the trend is upwards. You could call this lived sustainability what Saab and the blog do with me. Maybe that's how it is, and at a certain moment you realize that Saab driving is slowing down life.
The topic of new investments is off the table. The challenge of “maintenance and substance maintenance”, if you plan it properly, is budget-friendly. You start to smile when your neighbors pant from one leasing contract to the next. And suddenly you find yourself outside, beyond the consumer circus.
Is it good? Safe for the environment, at least relaxing for me. I have to admit that fortunate, external circumstances add to this. The mega-topic of digitization, which our political parties spontaneously discovered last week, has been turning my professional life upside down for several years. More and more is being done on the web, the classic on-site appointments are reducing at a breathtaking pace. A company car that I was thinking out loud on the blog 2 years ago is no longer on the plan. Instead, it is rented on a temporary basis if required. Via a large car rental company, which has the advantage that you have access from anywhere and can drop off the car anywhere.
The result? You drive with different makes and is still happy when you sit back in a Saab at the end of the day. A soothing analog car, without Lane Keeping Assistant, without collision warning, without admonition to keep the speed and so on. But just a place without influence by the cloud. One of the places that is getting rarer.
I find myself finding the old Saabs more likeable than the newer ones. I prefer a 9000 to a 9-5, a 9-3 I to a 9-3 II. Back to basics? Permanent? Maybe ... What makes you happy is accepted.
What's next The blog project is in its 8th year. This means that Saabblog.net is online much longer than I would have ever expected. It is, and I have to say, not a life project for me. It is a matter of course for me that I will pull the plug at some point. The only question is when. The project, and that is the fascination with it, lives and does what it wants. It controls itself through external influences. By listening to what people tell me about Saab, Trollhättan and the history of the brand. How they live with Saab in the present, and what Saab does with them. That Saab is a part of their life and more than just a car for many is a fact.
Maybe the blog makes the life of some readers a bit more colorful, sustainable, relaxed. Then a lot would have been achieved and I would be happy!
In this sense. Happy birthday, crazy Saab project!