Not every project leads to success. The art of failure is to learn something from it. We close today, after just over a year, our Saab Marketplace. It started well at the beginning, but I was never completely satisfied with it. The reason is less due to the lack of interest of the readers, but more to technical inadequacies of the software.
The Saab Marketplace closes
The usability and the administration were never enthusiastic. What meant work for Mark and me after every update was frustrating for the readers when creating an ad. A few weeks ago the decision was made to end the project with the current software. So we're closing today.
The fundamental question of whether Saab classifieds on the blog would be useful, I still answer unreservedly with yes. I see it as a future issue, with cars getting older and older and a small, fine community. Of course there are many ways to place advertisements in various portals. From Ebay and Facebook to various forums and car portals. The basic idea was to get something Saab exclusive off the ground. Visible to everyone, without restricted access, and most importantly, easy.
After the Marketplace is in front of the Marketplace
The usability was unfortunately not kept simple, which ultimately caused the project to fail. I learned from it. The test runs in the background with other software packages that are easier to use and more up-to-date. So I would like to try it again - with a restart in the coming days. The goal is to launch software that is easy to use and that enables readers to create ads without detours. And that should be a free offer for all Saab drivers.
This can only work if there is a certain interest behind it. How do the readers judge the topic? Are free, running on a German server Saab classifieds desirable? Or is the topic already sufficiently covered by Ebay, Facebook, Autoscout, Forums and Co? Opinions and contributions to the discussion are required. The opinion of the readers will decide whether we dare to reboot.