Not every project leads to success. The art of failure is to learn something from it. We close today, after just over a year, our Saab Marketplace. It started well at the beginning, but I was never completely satisfied with it. The reason is less due to the lack of interest of the readers, but more to technical inadequacies of the software.
The Saab Marketplace closes
The usability and the administration were never enthusiastic. However, what Mark and me did after each update was frustrating for readers when creating an ad. A few weeks ago, the decision was made to end the project with the current software. So we close today.
The basic question of whether Saab classifieds on the blog would make sense, I still answer unrestricted with yes. I see it as a topic of the future, with aging cars and a small, fine community. Of course, there are many ways to place ads in various portals. From Ebay and Facebook to various forums and autoportals. The basic idea was to bring something Saab-exclusive on the way. Visible to anyone, without access restrictions, and above all simple.
After the Marketplace is in front of the Marketplace
Unfortunately, the usability was not kept simple and the project ultimately failed. I learned from it. In the background, the test runs with other software packages that are simpler to use and more up-to-date. So I would like to do it again - with a restart in the coming days. The goal is to launch a software that is easy to use and allows for the creation of any ad by any reader without detours. And that should be a free quote for all Saab drivers.
This can only work if there is a certain interest behind it. How do the readers judge the topic? Are free, running on a German server Saab classifieds desirable? Or is the topic already sufficiently covered by Ebay, Facebook, Autoscout, Forums and Co? Opinions and contributions to the discussion are required. The opinion of the readers will decide whether we dare to reboot.