Brand presence: Saab shows flag!

Currently many Saab partners receive mail. And then they blow again in the wind, the Saab flags. In addition to the flags, there are rollups, mirror pendants and much more, all printed with the Saab logo. Equipment for the customer area, flags for the company premises, trailer for oil change and inspection. Saab shows flag and presence.

Saab flag in the wind

Behind the action is - of course - Orio in Eschborn, I think that's good ! And I suspect, many other readers as well. For nothing is more unfortunate than to hand over the Saab for inspection, where it is in line with a number of other makes. Where perhaps another brand flag blowing in the wind, and the Saab logo was removed years ago. Yes, these workshops can also perform well. But sometimes it's also about the soft factors and the heart.

To create a kind of feel-good atmosphere, to take care of yourself and feel at home. The good feeling only arises when Saab plays the first violin. This has become increasingly rare in recent years. I am pleased when after the inspection a small greeting hangs on the mirror, which assures me that Saab mechanics were at work. I think it's great to drive to the farm with a dealer when the Saab flags are blowing in the wind. Or a Saab rollup is set up next to the service acceptance.

That's Saab sentimentality, of course. Marketing people would define it as a small part of the brand experience. But the Saab community is small. And minorities are particularly sensitive to some things. That Orio has taken the initiative now and floods the Saab partners in Germany, Austria and Switzerland with flags and accessories, is great.

With the action one seems to have hit the nerve, because the demand of the customers was enormous. Saab is a fixture in daily business and a reliable source of income for many businesses. Still. And there is no end in sight.

Of course, it is no exploit if Orio supplies its dealers with flags and accessories. Incidentally, at very reasonable prices, and made in Germany. The action is rather a strong proof of professionalism. Orio is Saab. And while the company is today active in many brands, Saab is still its core competency.

The strengthening of the public appearance gives a good idea. A long-term plan, a commitment to the brand and workshops. And for us the reassuring feeling that professionals are at work here. They will supply us with Saab original spare parts also in many years.

24 thoughts too "Brand presence: Saab shows flag!"

  • Very nice! Have my "SAAB Inside" already picked up at Ralf Muckelbauer.

  • Thanks to Orio! This is huge as you keep the brand alive! Keep it up!

  • It's true, if you read this, it will warm you around the SAABherz.

  • A great action by Orio.

    The spare parts division is the only thing that is still original SAAB and SAAB Automobile left.

    In that sense, it is true. SAAB shows flag. And SAAB lives. And it's good if no corpse-lunatic and no questionable resurrectionist gets the naming rights. Please continue! The handling of the naming rights of SAAB's side (ie the military branch) has my full understanding.

    • Totally agree with this statement by Herbert H.

  • Congratulations to Orio!
    Keeping a small brand alive that has not been manufacturing vehicles for years is great. In the service and use, I'm thinking of putting my old 9000er additionally a "newer" model to the side ...

  • Great action! This recalls the brand, especially at Opel dealers!

    • Or vice versa, the Opel dealer reappears in the memory of the Saab driver ... since forced to join my fleet something newer from the house Saab, I drive for most of the work to the local Opelhändler. Has the advantage that the workshop is not as far away as the next Saabbude and they are cheaper.

  • Great and long overdue action. Is it possible to get flags as a non-Saab dealer?

    • I'm not afraid. The flags were produced to order, they are (actually) not in stock.

  • Cool trust-based marketing campaign from Orio. Congratulations and for the good feeling of being in good hands with the Saab partners and Orio.

  • nice that Orio continues to be so present, Orio is fine, our Saabs are fine, are we fine. I would also like the flags for my own home.

  • Find that great from Orio !!
    Hopefully the (former) dealers will see it that way too !!
    Such a flag would do well in my house garage 🙂

    • The lettering (Type Gill Sans) is not rocket science. Just do it yourself!

      • Right, then still pitch on -140 and everything fits. It is really easy.

        • Good to know! Is noted. That makes it even easier. Thank you for the info!

          Would the blog also be good if the header would be more based on the original (spelling SAAB AB and Orio would not mind. The blog does more for SAAB than NEVZ. It would be legitimate ...

          • The blog will get a logo this year, the problem is recognized. And it will be Saabish 😉

          • @ Tom,

            the blog team is great! Where would and what would SAAB be in D without you today?

            At least the service and spare parts business without you would be much closer to the ground. And the prices for used SAABs would be lower. Would we still enjoy driving and SAAB without the blog?

            Hard to say …

            What is certain is that even die-hard SAAB fans (who are not easily deterred or even distracted by their passion) will benefit if the SAAB flag is upheld ...

            Thanks again for your work and commitment.

          • @ Tom
            Quote "The blog will get a logo this year, the problem is recognized. And it will be Saabic "quote end

            As a photographer and Photoshop, I like to offer my help in creating a logo. Of course for free.

          • Thanks for the offer! Come back to it!

  • Such a well-run company like Orio would certainly have capacity left. A new investor in guts regarding SAAB automobiles - of course including naming rights - could continue to run the entire aftermarket business at Orio, focusing on developing and manufacturing vehicles. Would be possibly worth considering.

    • Nice thought!

      Unfortunately, a quick look at the numbers (Orio sales and profit or development costs for a vehicle), to banish this quickly back into the realm of unfulfillable dreams ...

      • Hello Herbert Hürsch,

        Please first read correctly and then leave a comment. The speech was carried out by an investor for SAAB automobiles (of course with deep pockets), the development and production - Orio could then continue to take over the complete SAAB spare parts logistics (I was already aware that Orio development costs for new vehicles or even whose production could not shoulder financially).

        • Oh,

          Orio should therefore take over the spare parts business for new vehicles of the investor?
          Therefore the talk of (Orios) free capacities?

Comments are closed.