Currently many Saab partners receive mail. And then they blow again in the wind, the Saab flags. In addition to the flags, there are rollups, mirror pendants and much more, all printed with the Saab logo. Equipment for the customer area, flags for the company premises, trailer for oil change and inspection. Saab shows flag and presence.
Behind the action is - of course - Orio in Eschborn. I think that's good ! And I suspect many other readers as well. Because nothing is more unfortunate than handing in the Saab for inspection where it stands in a row with several other makes. Where maybe another brand flag is blowing in the wind and the Saab lettering was removed years ago. Yes, these workshops can also perform well. But sometimes it's also about the soft factors and the heart.
A kind of feel-good atmosphere, to feel in good hands and at home. The good feeling only arises when Saab plays first fiddle. This has become increasingly rare in recent years. I am happy when a small greeting hangs on the mirror after the inspection, assuring me that Saab mechanics were at work. I think it's great to drive into the yard of a dealer when the Saab flags are blowing in the wind. Or a Saab rollup is set up next to the service acceptance.
These are Saab sentimentalities, that's clear. Marketing people would define it as a small part of the brand experience. But the Saab community is small. And minorities are particularly sensitive to some things. The fact that Orio has now taken the initiative and is flooding the Saab partners in Germany, Austria and Switzerland with flags and accessories is great.
With the action one seems to have hit the nerve, because the demand of the customers was enormous. Saab is a fixture in daily business and a reliable source of income for many businesses. Still. And there is no end in sight.
Of course, it is no exploit if Orio supplies its dealers with flags and accessories. Incidentally, at very reasonable prices, and made in Germany. The action is rather a strong proof of professionalism. Orio is Saab. And while the company is today active in many brands, Saab is still its core competency.
The strengthening of the public appearance gives a good idea. A long-term plan, a commitment to the brand and workshops. And for us the reassuring feeling that professionals are at work here. They will supply us with Saab original spare parts also in many years.