My summer vacation is over, and in earlier times the new model year would roll off the production lines in Trollhättan. Unfortunately, cars are no longer being built at Göta Älv, but there is the blog and the Saabs on the street. And there was plenty of opportunity to think about it on vacation.
If you are traveling for days, not a Saab sighted, then you feel pretty alone. Especially in the south of the republic, Saab has visibly lost its presence. Sure, you see from time to time a nice, well-kept Saab convertible, or a Youngtimer, and then the Saab heart is happy. Unfortunately, more and more unkempt vehicles are noticeable, as are the early 9-3 II, which are visibly neglected. And who have no long car life left over.
Does Saab disappear? Time works against the brand, but the zeitgeist may work for them. More and more, especially young people, are fed up with consumption pressure. They rely on old vehicles, which must be nice analog. Being permanently tracked is unacceptable to them. Cheap maintenance, longevity and sustainability, and also the protection of privacy count. Add understatement and the story of Saab, then the underground brand, beyond the glass and marble consumption temples, has a great opportunity.
Driving a Saab has always been different. Never comparable to the big mainstream brands. It was always a conscious decision to buy a Saab. And so it is today, in the realm of used cars and gravel roads. What we, the Saab community, can do is tell our story. So that people who are interested in Saab can read it. And maybe make a decision in favor of the small Göta Älv brand.
Our Saab Mission 2019
Our team has therefore considered a few things for the new “model year”. We are backing the tried and tested with a campaign and want to motivate our readers to tell their Saab story. As always, there will be a little incentive this time too. A nice, shabby thank you is in production, of course in a limited edition. It should be motivation not to give up, but to show pride in the griffin right now.
Detailed details and the start of the action will follow as soon as we have the giveaways in stock. The readers may be curious.
Saab photo action!
As we know, not every Saab driver has the genes of a hobby author. That shouldn't be an obstacle to sharing your Saab enthusiasm with other people. We want as many Saab owners as possible on board for our campaigns, because together we are strong! In the next week we will present our photo campaign. Anyone who owns or had owned a Saab, or sees one on the street, can participate.
Participation is easy, the Saab photo campaign will start next Monday.
What else will happen on the blog in the coming weeks? As announced, we will part with “Paul” and sell our project car. We are donating the proceeds to a good cause. The Saab 9-5 is currently in the hangar, without a driver's seat, which is with the saddler. Because of the vacation time we have to be patient, but the mission is coming to an end.
In addition, we will address a hot topic, and that is the rust in our everyday vehicles. While we maintain the classics and youngtimers meticulously, our daily drivers rust gently and unnoticed. A circumstance that we and our workshops do not pay enough attention to. A ticking time bomb that you have to do something about, even if you want to drive Saab in a few years. We have highlighted the problem with our 9-3 station wagon. The report will be coming soon on the blog.