My summer holidays are over, and in the old days, the new model year would be rolling off the tapes in Trollhättan. Unfortunately, cars are no longer being built at the Göta Älv, but there is the blog and the Saabs on the street. And on vacation was ample opportunity to think about it.
If you are traveling for days, not a Saab sighted, then you feel pretty alone. Especially in the south of the republic, Saab has visibly lost its presence. Sure, you see from time to time a nice, well-kept Saab convertible, or a Youngtimer, and then the Saab heart is happy. Unfortunately, more and more unkempt vehicles are noticeable, as are the early 9-3 II, which are visibly neglected. And who have no long car life left over.
Does Saab disappear? Time works against the brand, but the zeitgeist may work for them. More and more, especially young people, are fed up with consumption pressure. They rely on old vehicles, which must be nice analog. Being permanently tracked is unacceptable to them. Cheap maintenance, longevity and sustainability, and also the protection of privacy count. Add understatement and the story of Saab, then the underground brand, beyond the glass and marble consumption temples, has a great opportunity.
Driving Saab has always been different. Never comparable to the big mainstream brands. It was always a conscious decision to buy a Saab. And so it is today, in the realm of used cars and gravel places. What we, the Saab Community, can do is tell our story. So people who are interested in Saab can read it. And maybe make a decision for the small brand of Göta Älv.
Our Saab Mission 2019
Our team has therefore considered a few things for the new "model year". We set a proven track record and want to motivate our readers to tell their Saab story. As always, there will be a little incentive this time as well. A nice, saabiges thank you is in production, of course, limited edition. It should be motivation not to strike the sails, but right now to show pride in the griffin.
Detailed details and the start of the action will follow as soon as we have the giveaways in stock. The readers may be curious.
Saab photo action!
As we know, not every Saab rider carries the genes of a hobbyist. This should not be an obstacle to sharing his Saab enthusiasm with other people. We want to have as many Saab owners on board as possible, because together we are strong! Next week, we will introduce our photo campaign. Anyone who owns or owned a Saab or sees one on the street can join.
Participation is easy, the Saab photo campaign will start next Monday.
What else will happen on the blog in the coming weeks? As announced, we will part company with "Paul" and sell our project car. The proceeds are donated to a good cause. Currently, the Saab 9-5 is in the hangar, without driver's seat, which is the saddler. We have to be patient with the holiday season, but the mission is nearing its end.
In addition, we will address a hot topic, and that is the rust in our everyday vehicles. While we maintain the classics and youngtimers meticulously, our daily drivers rust gently and unnoticed. A circumstance that we and our workshops do not pay enough attention to. A ticking time bomb that you have to do something about, even if you want to drive Saab in a few years. We have highlighted the problem with our 9-3 station wagon. The report will be coming soon on the blog.