In former times car brands distributed printed leaflets about their dealers. That's long gone! What matters is the virtual world! Facebook, Instagram, Twitter and Blogs dominate; Information is obtained digitally and no longer analog. That opens up opportunities, especially in our case.
Saab, I've written about it before, had a very strong digital presence. This has suffered, with the setting of many blogs, in recent years. Analyzing the situation through Google Trends, the search volume around the brand has dropped dramatically in 5 years.
What we can do to change that, and what is the basis of our photo campaign, is quite simple:
Let's flood Instagram with Saab photos!
Hardly any other platform is developing as dynamically as Instagram. To maximize the reach, without the hassle and sacrifice of privacy, Instagram is perfect for us. We want lots and lots of Saab photos of our readers to show how alive and fascinating the little Swedish brand is.
Send us your Saab photos! If we bundle our creativity, we show how alive the brand is! The action has no limits. Each reader may send as many as he likes, saabige pictures. Daily, weekly, or just once. Living with Saab, everyday life with the family, the life partner, children or the dog - and with the Swedish car.
The action starts today and will run as long as we all have fun with it. Anne from the blog crew has agreed to ours Instagram account to feed with the Saab pictures! When the community gets involved, we set a digital exclamation point for our cult brand. Mark, the blog crew and me - we are looking forward to great Saab photos!
We have set up a special email address for Anne:
instagram (at) saabblog.net
Important note: By submitting the pictures, the sender agrees to the publication on our Instagram account. He assures that the pictures are his intellectual property and that we are allowed to show them on our Instagram account free of charge and for an indefinite period. When publishing, we will name at most the first name, but never the full name of the sender.