In the last few days there has been a lot of talk on the blog about sustainability and living with aging cars. A look at the immediate future comes from Orio, where everything is done to keep the vehicles on the road as long as possible. The new app can be an answer to the question of how to keep analog vehicles attractive in the digital age.
Last week Orio launched the “My Saab Car” app in Sweden. With the app, available for Android and iOS systems, Saab owners can save and manage all relevant data of their vehicles. Service functions, such as a video chat, can be linked to an Orio specialist on request in order to receive rapid help in the event of problems or to forward them to the next contractual partner. In the future, the workshop can be booked online, a reminder function indicates TÜV appointments, winter tire changes or service intervals.
The app was extensively tested before it was released. A team of around 400 Swedish users was involved in the beta phase. At Orio, they are confident that they have developed an app with added value. “My Saab Car” is a big step into the present. Why should Saab drivers forego something that has been standard in new cars for a long time? Why shouldn't the service be digital if the vehicles remain analog? Saab Service, the bond between Orio, partners and customers is brought to a contemporary level.
This could result in added value for Saab owners, a strengthening of Orio's contractual partners, and possibly a high level of acceptance, especially among young Saab drivers. Could, because there is still a little uncertainty. We would have liked to test the app, but we can't. At the moment “My Saab Car” is only activated for Sweden. All other markets have to wait. At the moment we do not know whether there will be an introduction in Germany.
MySaabCar - analog cars in the digital age
According to KBA, 01.01.2018 Saabs were on the road in Germany on 46.719. A much smaller group of potential users than in Sweden. Is it worth adapting an app for this small group and activating service structures? The possible internationalization of “My Saab Car” would be a challenge that will certainly also depend on user acceptance in Sweden.
But she also has to do with psychology. Because she could show Saab drivers that someone is taking care of her and escort her into the digital age. It would be a pity to miss this great opportunity. A brand can live even without producing new cars.