A small anniversary: The 10. Issue of the Saab customer magazine of Orio Deutschland GmbH is here! Members of the Saab Service Club were already able to enjoy the digital edition last Friday.
The first edition was launched in May 2014. A customer magazine, finally again, after several years without Saab magazine. Behind every Saab Inside there are many Saab-enthusiastic people who take care of the content. The actual responsibility - and most of the work - is borne by Ms. Gürel from Orio Germany. With each new issue, she grew more into her role as “editor-in-chief”. She takes care of the interaction with the agency, printing, layout and shipping. At this point I would like to thank you very much for that!
Printed copies of the Saab Inside number 10 at Orio partners
In the beginning, Saab Inside was a digital magazine. There were few prints of the first numbers, and only for a handpicked circle. This has changed, also because there was a great demand from customers and partners. The Special issue 9 / 2018 was first printed with a gigantic edition of 15.000 copies and distributed to partners in Germany, Austria and Switzerland. And the issue number 10 is also available in large, printed edition. Notebooks have been sent free of charge to the Orio / Saab partners in the last few days.
Issue number 10 is a review of Saab's activities this year. About the successful Saab events at Saab Bredlow, dealership Himberg and Lafrentz in Kiel is reported. The team Wagenheimer with its sporty Saab activities takes some place, the appearance of Orio at the Automechanika and the troll rally of the Saab friends Erftkreis are some of the other contents.
For the first time, the editorial team faced a luxury problem when creating the Saab Inside. A large number of topics and suddenly too little space in the magazine. That was new and is proof of how many Saab activities there were in 2018. The question of whether to shorten or omit texts - or to add a few pages to the magazine - was decided with a heavy heart with a reduction. The magazine, a free magazine financed by Orio, would otherwise have been too extensive and expensive.
Issue number 11 is scheduled for Spring 2019, so the Saab story continues. And as always, members of the Saab Service Clubs get their issue exclusively in advance. Membership and registration are free.