Ikea and Saab belong together. In blessed Saab 900 times, you could see a Swedish car in the Swedish furniture store. Long gone, but the attraction remains. In Rostock a 9-5 with the famous 3 liter diesel drove to the Ikea branch. Not entirely planned ... more collateral damage during a driving exercise in the parking lot in front of the furniture store.
The message could not only at the NDR see, it spread in the German-speaking world. Saab advertising - in a different way. And further proof that the Saab community works well. Almost a dozen readers referred me to the topic, from the coast to Switzerland. Thanks for that, the Saab in the furniture store has now made it onto the blog.
Saab and the car involvement index
Saab, that's really such a topic. Still, the Swedish trolls are immortal. The Ruhr University Bochum provides proof of this. In the Auto Involvement Index, it records the affection of car owners for their vehicle every year using social media. Over the years, the work of the researchers has become a recognized indicator of the sensitivities of customers and must be taken seriously.
In the 2018er index, exclusively in the Wirtschaftswoche published, Saab ranks 9th out of 15 places. That is somewhat astonishing, as we are faced with such emotional brands as Porsche or Alfa Romeo, which also still build cars. In the marketing departments of some manufacturers, they will probably think about why this is. The Saab factor - hard to explain.
Saab Christmas ideas
Christmas approaches us spontaneously! It's time to look for small gifts. It looks, admittedly, not so good. But there are a few small ideas. There are the popular Saab calendars for next year.
A beautiful calendar, high quality and according to the brand, has Heuschmid launched. The price corresponds to what you have to pay for calendars in appropriate presentation, if the circulation is small.
Alternatively you could go to the Saab calendar of Saab Service Frankfurt waiting. The debut 2018 was impressively well made and very tasteful. The calendars are not finished yet, I'm waiting impatiently for news. If this comes, then I will immediately move the Saab in the direction of Frankfurt and secure a few copies. In addition, I discovered nice, small plush moose on the website of Saab Service Frankfurt.
Other gift ideas for Saab drivers has Skandix at the shop. The shop is a bit Volvo lastig, but you can live with it. Especially the cool ones stand out Saab caps from Svenska Saabklubben and quite well done Saab jackets out. In addition, there are many Swedish-themed little things, a good selection for Saab fans.
Finally, there remains the question of what ours Blog fundraiser makes? Tomorrow we will announce the first results, and of course we look forward to any further support in the meantime!