What do you write for the start of a new year? Has not everything been said and discussed in almost 8 years blog? The entry is always difficult, so I try it in the simple way. It's about cars. Cars that are getting older and older, that demand more and more attention.
That's the page. Because these old vehicles are fun. Especially when you get out of a modern rental car and get into the old, analogue treasure. The calm on board - or rather, the simplicity of things - make the vehicle a pleasure. There are no huge displays with nested menus that you have to search with a rotary switch, swipe or other diffuse gestures. Everything is logical and self-explanatory. The focus is on the driver and not the mobile computer.
Doing and keeping things simple is a challenge. Digitization is supposed to do this, but is happy to lose sight of the goal. There are apps for everything. Everything is online, networked. From the fridge to the washing machine to the alarm clock. The car is no exception, it's the next big thing - with huge potential. The digital possibilities are still in their infancy.
Drive Saab, swim against the current
Keep things simple, keep driving an analog car. Let's not kid ourselves, that is luxury that one must first be able to afford. An old car is sustainable, no question about it. Just as the longer useful life of almost all objects is more sustainable than buying a new one. Moving an older Saab is, in that sense, a statement. But not cheap. Modern cars are cheaper. The bottom line is that full-service leasing rates are the simpler and more carefree concept.
Yes, I continue to drive 2019 Saab. Even if the Saab stock must leave feathers. 2019 will also, from an automotive point of view, be a year of separation. My comparatively comfortable garage and hall situation of recent years is just beginning to dissipate. Two garages less, no emergency reserve. That has consequences. Two or maybe 3 vehicles will go in the next few months to keep my life simple. And then there is the threat of the new company car, which I can hardly escape.
Important for the readers - it will continue in 2019! Somehow, and although we row against the spirit of the times, the combustion engine and private transport are in the virtual pillory. Obviously, many people continue to enjoy analog technology. No matter what the media write and what comes down to us every day with full force. Our Fundraiser for the budget 2019 was a complete success. A statement for the blog and the brand! More readers than in the years before have made their contribution, and at the turn of the year came another, generous individual donations. The action runs until the 15. January, something more on the topic comes after graduation.
Saab also moves 2019
Saab is moving the hearts, still! From the comments and the emails of the donors, a lot of love for the brand was read out. This is understandable, because we like to hang on things that are not so easy to get. Maybe not at all, because the Saab offer on the big used car exchanges celebrates new lows.
Giving the brand a digital home is our mission for 2019. It will not be easy to fill content with content for another year, but we'll try. Write with the greatest possible variety, entertaining about old and not so young Saabs. We also keep an eye on the development in Trollhättan. A lot has happened there in the last days of the year.
Therefore we start this week with very different topics. Max and I were on a test drive a few days ago. With an unexpected exit. And in Trollhättan, there is still a huge difference between aspiration and reality. We bring the details.