What do you write for the start of a new year? Has not everything been said and discussed in almost 8 years blog? The entry is always difficult, so I try it in the simple way. It's about cars. Cars that are getting older and older, that demand more and more attention.
That's the page. Because these old vehicles are fun. Especially when you get out of a modern rental car, and in the old, analog sweetie. The tranquility on board - or better said: the simplicity of things - make the vehicle a pleasure. There are no huge displays with nested menus, which you have to search with rotary switches, swipes or other diffuse gestures. Everything is logical and self-explanatory. The driver and not the mobile computer is the focus.
Making things easy and holding is a challenge. The digitalization should do it, but likes to lose sight of the goal. There are apps, updates for everything. Everything is online, networked. From the fridge to the washing machine to the alarm clock. The car is no exception, it's the next big thing - with a huge potential. The digital possibilities are still in their infancy there.
Drive Saab, swim against the current
Keep things simple, keep driving an analog car. That is, let's face it, luxury that one must first be able to afford. An old car is sustainable, no question. Just as the longer useful life of almost all items is more sustainable than the new acquisition. Moving an older Saab is, in that sense, a statement. But not cheap. Modern cars are cheaper. Full service leasing rates are the simpler and less worried concept.
Yes, I continue to drive 2019 Saab. Even if the Saab stock must leave feathers. 2019 will also, from an automotive point of view, be a year of separation. My comparatively comfortable garage and hall situation of recent years is just beginning to dissipate. Two garages less, no emergency reserve. That has consequences. Two or maybe 3 vehicles will go in the next few months to keep my life simple. And then there is the threat of the new company car, which I can hardly escape.
Important for the readers - 2019 continues! Somehow, and despite the fact that we are rowing against the zeitgeist, which puts burners and private cars on the virtual pillory. Obviously, many people continue to enjoy analog technology. No matter what the media write and what goes down on us every day, with full force. Our Fundraiser for the budget 2019 was a complete success. A statement for the blog and the brand! More readers than in the years before have made their contribution, and at the turn of the year came another, generous individual donations. The action runs until the 15. January, something more on the topic comes after graduation.
Saab also moves 2019
Saab is moving the hearts, still! From the comments and the emails of the donors, a lot of love for the brand was read out. This is understandable, because we like to hang on things that are not so easy to get. Maybe not at all, because the Saab offer on the big used car exchanges celebrates new lows.
Giving the brand a digital home is our mission for 2019. It will not be easy to fill content with content for another year, but we'll try. Write with the greatest possible variety, entertaining about old and not so young Saabs. We also keep an eye on the development in Trollhättan. A lot has happened there in the last days of the year.
Therefore we start this week with very different topics. Max and I were on a test drive a few days ago. With an unexpected exit. And in Trollhättan, there is still a huge difference between aspiration and reality. We bring the details.